Two critical elements influencing email deliverability can be summarized by sender reputation and content relevance. An email sender’s reputation is developed over time by sending consistently to well-managed distribution lists. This is then further influenced by producing content that is highly targeted and relevant to your audience. If your email marketing vendor supports Google Analytics [...]

Based on our experience, PURLs work best for lead generation, not for directly selling something. We encourage you to test, however, because you might get different results based on your product or service. Instead of using an existing domain for a PURL, register a brand new one. This enables you to get very creative and [...]

Customers prefer the look of foil over paper by 16%. Increase your response rates by using silver or hologram labels. Choice depresses response. People are already faced with the choice to respond to a direct mail piece or not, so to give them a choice of offer, a choice of premium or any other thing [...]

There are many different ways to get your website noticed. You can hand out business cards, advertise in newspapers, email every contact you have and spread the word by any means you can think of.

Facebook is primed and ready to break open the social media market. Everyone is on Facebook, but how can you get leads, clicks, and buyers on the social network?

At Appleton, the recent holiday season got us thinking about the less fortunate. In addition to our year-long charity campaigns and our Giving Circle Gallery, we contributed a little extra to our favorite charities: The Coalition for the Homeless, Orlando Rescue Mission and Great Oaks Foster Home. But the end of 2011 found Appleton reaching [...]

Appleton Creative helped support the Coalition for the Homeless fundraiser hosted by UCF Town & Gown Council at the home of Dr. & Mrs. Hitt. The event raised over $3,000 for the homeless! Brent Trotter, President/CEO spoke about the great rise in homelessness in Orlando. There are some elementary schools that report 20% of their [...]

Appleton Creative is starting a new Facebook campaign for the month of December. For every new “Like” on our page, we will donate $1 to Pet Rescue by Judy. Send this link to your friends, and for more information on how to help visit: http://www.petrescuebyjudy.com/

Recently, we hosted our latest art exhibit featuring art from the residents at Pasadena Villa. One of our favorite clients to work with, Pasadena Villa provides mental health residential, transitional and support services for adults with cognitive, emotional and social disorders. The network of services offers participation in real life activities to residents in order [...]

Click below to view a clip from yesterday’s State of Downtown address, where Mayor Dyer announced the winner of the “Why I Love Orlando” contest to find affordable ways to improve our downtown community. Head Appletonian Diana LaRue was on the winning team!

Appleton Creative has teamed up with City Hall to produce a Giving Circle art piece to share just how much Orlando has given to our community. Mayor Buddy Dyer’s office is showing the love as well with a video soon to be revealed. Check out this fun, record-setting video from Grand Rapids, MI to get [...]

The wait is over! Check out our photos from last week’s Giving Circle Gallery awareness art exhibit for Juvenile Diabetes Research Foundation.