Blogging for business has become quite the trend among entrepreneurs these days. Whether they’re running an online business or a traditional offline business, many business owners today are maintaining a blog where they can promote their products and services.

There are some questions that immediately confuse business owners. One of them is to ask what their costs are of acquiring new customers. It’s surprising to think that companies don’t know, but a number of businesses simply have no clue, much less where to start.

The Juvenile Diabetes Research Foundation is a worldwide leader in advocacy for those suffering from type 1 diabetes.  Having raised over $1.4 billion for diabetes research, the foundation is the largest charitable donor in the world, and promotes awareness of the urgent need to find a cure.  The goal of the foundation is to find [...]

There are some great benefits to being a small agency. You might share my philosophy that staying small provides the opportunity for a variety of extraordinary freedoms the bigger shops don’t have, and therefore “staying small” is something worth fighting for.

Always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather then 2 on the bottom saving the customer money. When mailing a concentrated flat mailing do not fold to a letter size. By folding it down you are not only required to wafer the [...]

A blog is a power tool for any business. Most businesses are not sure how to use it correctly though. It’s much simpler than you think if you know where to start.

At Appleton, the recent holiday season got us thinking about the less fortunate. In addition to our year-long charity campaigns and our Giving Circle Gallery, we contributed a little extra to our favorite charities: The Coalition for the Homeless, Orlando Rescue Mission and Great Oaks Foster Home. But the end of 2011 found Appleton reaching [...]

Appleton Creative helped support the Coalition for the Homeless fundraiser hosted by UCF Town & Gown Council at the home of Dr. & Mrs. Hitt. The event raised over $3,000 for the homeless! Brent Trotter, President/CEO spoke about the great rise in homelessness in Orlando. There are some elementary schools that report 20% of their [...]

Appleton Creative is starting a new Facebook campaign for the month of December. For every new “Like” on our page, we will donate $1 to Pet Rescue by Judy. Send this link to your friends, and for more information on how to help visit: http://www.petrescuebyjudy.com/

Recently, we hosted our latest art exhibit featuring art from the residents at Pasadena Villa. One of our favorite clients to work with, Pasadena Villa provides mental health residential, transitional and support services for adults with cognitive, emotional and social disorders. The network of services offers participation in real life activities to residents in order [...]

Click below to view a clip from yesterday’s State of Downtown address, where Mayor Dyer announced the winner of the “Why I Love Orlando” contest to find affordable ways to improve our downtown community. Head Appletonian Diana LaRue was on the winning team!

Appleton Creative has teamed up with City Hall to produce a Giving Circle art piece to share just how much Orlando has given to our community. Mayor Buddy Dyer’s office is showing the love as well with a video soon to be revealed. Check out this fun, record-setting video from Grand Rapids, MI to get [...]

The wait is over! Check out our photos from last week’s Giving Circle Gallery awareness art exhibit for Juvenile Diabetes Research Foundation.