In an environment as competitive and difficult as social media marketing, oftentimes, the results gain is just not worth the time invested. There are thousands of marketers out there, many of whom could be competing directly with you and cutting into your potential revenues.

(ORLANDO, Fla.) As a past recipient of the Rollins College sponsored ATHENAPowerLink Award in 2008, Appleton Creative President Diana LaRue, based on her year in the program, understands the value participants derive from the experience. As a result, LaRue and her design team recently assisted 2010 graduate Dawn Smith, owner of Incredibly Edible Catering¸ with a complete rebranding of her company’s image.

The goal of national organization Blessings in a Backpack is simple:  improve educational performance in America’s youth through proper nutrition.  Students from qualifying low-income families are given a backpack stocked with healthy food to take home over the weekend so they can come back to school on Mondays ready to learn. The program is results-oriented, [...]

SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. Now Kleenex, the brand that invented facial tissues 86 years ago, is hoping to bolster summer sales with packages that resemble wedges of fruit and look more at home on a picnic table than a bedside table.

Beyond their success in business and entrepreneurship, Seth Godin, Steve Jobs, and Charles Saatchi have one thing in common: their belief that marketing is an art.

At Appleton, the recent holiday season got us thinking about the less fortunate. In addition to our year-long charity campaigns and our Giving Circle Gallery, we contributed a little extra to our favorite charities: The Coalition for the Homeless, Orlando Rescue Mission and Great Oaks Foster Home. But the end of 2011 found Appleton reaching [...]

Appleton Creative helped support the Coalition for the Homeless fundraiser hosted by UCF Town & Gown Council at the home of Dr. & Mrs. Hitt. The event raised over $3,000 for the homeless! Brent Trotter, President/CEO spoke about the great rise in homelessness in Orlando. There are some elementary schools that report 20% of their [...]

Appleton Creative is starting a new Facebook campaign for the month of December. For every new “Like” on our page, we will donate $1 to Pet Rescue by Judy. Send this link to your friends, and for more information on how to help visit: http://www.petrescuebyjudy.com/

Recently, we hosted our latest art exhibit featuring art from the residents at Pasadena Villa. One of our favorite clients to work with, Pasadena Villa provides mental health residential, transitional and support services for adults with cognitive, emotional and social disorders. The network of services offers participation in real life activities to residents in order [...]

Click below to view a clip from yesterday’s State of Downtown address, where Mayor Dyer announced the winner of the “Why I Love Orlando” contest to find affordable ways to improve our downtown community. Head Appletonian Diana LaRue was on the winning team!

Appleton Creative has teamed up with City Hall to produce a Giving Circle art piece to share just how much Orlando has given to our community. Mayor Buddy Dyer’s office is showing the love as well with a video soon to be revealed. Check out this fun, record-setting video from Grand Rapids, MI to get [...]

The wait is over! Check out our photos from last week’s Giving Circle Gallery awareness art exhibit for Juvenile Diabetes Research Foundation.