In an environment as competitive and difficult as social media marketing, oftentimes, the results gain is just not worth the time invested. There are thousands of marketers out there, many of whom could be competing directly with you and cutting into your potential revenues.

(ORLANDO, Fla.) As a past recipient of the Rollins College sponsored ATHENAPowerLink Award in 2008, Appleton Creative President Diana LaRue, based on her year in the program, understands the value participants derive from the experience. As a result, LaRue and her design team recently assisted 2010 graduate Dawn Smith, owner of Incredibly Edible Catering¸ with a complete rebranding of her company’s image.

The goal of national organization Blessings in a Backpack is simple:  improve educational performance in America’s youth through proper nutrition.  Students from qualifying low-income families are given a backpack stocked with healthy food to take home over the weekend so they can come back to school on Mondays ready to learn. The program is results-oriented, [...]

SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. Now Kleenex, the brand that invented facial tissues 86 years ago, is hoping to bolster summer sales with packages that resemble wedges of fruit and look more at home on a picnic table than a bedside table.

Beyond their success in business and entrepreneurship, Seth Godin, Steve Jobs, and Charles Saatchi have one thing in common: their belief that marketing is an art.

With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving [...]

Appleton Creative hosted another successful Giving Circle awareness art exhibit last night – and what a great turnout! We had a lot of fun showing our guests art made by local foster kids, and garnered donations for the Foundation for Foster Children. The theme of the event, “Blue Hope,” was seen throughout the many blue-inspired [...]

The Giving Tree: Fostering Hope with Heart Few things in this world matter as much as the wholesome, flawless wishes of a child. While big dreams come easy for most Central Florida children, our community’s foster children bear heavy burdens. They move from home to home facing the trials of a disconnected family, lacking in [...]

Last October, Appleton Creative was part of the winning team that won the “Why I Love Orlando” contest, and a grant to create an event to benefit the Orlando community. With help from the City of Orlando, Orlando City Commissioner Patty Sheehan and Panera Bread, Appleton Creative is proud to announce the inaugural Giving Tree [...]

Appleton Creative was proud to support MBA Orlando at their recent Pride in Business Awards Gala, which honored Central Florida’s LGBT & Allied business leaders. MBA Orlando celebrated their 20th anniversary as an organization and after four years of recognizing the Debbie Simmons Community Service Award, they expanded the festivities into a red-carpet awards affair! [...]

Time to dust off those golf skills, enjoy another perfect Orlando spring day and raise some money for The Coalition for the Homeless. On Monday, April 23, the Leader Winter Park Golf Classic at Dubsdread Golf Course hit a hole-in-one with good company and great weather with all proceeds benefiting a worthy cause. The scramble [...]

Appleton Creative worked with the Foundation for Foster Children and ArtWorks to create art with the Foster Children of Central Florida. Over a dozen budding artists participated in creating their own unique art pieces. The children started by using light-sensitive canvas to make silhouettes, then they created personal art appliques to attach to the canvas. [...]