(ORLANDO, Fla.) As a past recipient of the Rollins College sponsored ATHENAPowerLink Award in 2008, Appleton Creative President Diana LaRue, based on her year in the program, understands the value participants derive from the experience. As a result, LaRue and her design team recently assisted 2010 graduate Dawn Smith, owner of Incredibly Edible Catering¸ with a complete rebranding of her company’s image. This included a new corporate logo, collateral material and website redesign, which was designed as a content managed site that Smith can easily update herself.

“Appleton is dedicated to giving back to the community in a variety of ways,” said LaRue. “Assisting in promoting businesswoman like Dawn is just one more way to do that.”

Incredibly Edible Catering is a full service catering company and café, which has been creating award winning menus and dishes for clients throughout the region since 1987. This quaint café is a popular hot spot for breakfast and lunch and is located at 1321 Sligh Boulevard, Orlando, across from the beautiful historic Amtrak Station in SODO.

“ATHENAPowerLink strives to help women business owners achieve growth and prosperity,” said LaRue. “A distinctive, cohesive brand and well designed website will help Dawn expand her client base and achieve these goals.”

In addition to assisting in this project, Appleton Creative created a site for the Central Florida Chapter of ATHENAPowerLink to help the organization grow and help other women business achieve their goals.

Appleton Creative is an award winning boutique advertising agency located in downtown Orlando. The 20-year old firm is known for its holistic, strategic approach to advertising. Appleton is the only area firm offering a professional video department, social media expertise, and full service web, print and branding in house. For more information, visit http://www.appletoncreative.com.

ATHENAPowerLink is a program of ATHENA International, dedicated to creating leadership opportunities for women. ATHENAPowerLink guides women business owners in defining and achieving tangible goals by providing them free access to a panel of business advisors hand-selected based on individual needs for a 12-month period. In Central Florida, ATHENAPowerLink is offered through the Center for Advanced Entrepreneurship at Rollins College. For more information, visit http://www.athenaorlando.com.