Archive for July, 2011

July 29, 2011

Guidelines for Online Marketing

Appleton Creative recently had the opportunity to present at an Athena Powerlink Orlando roundtable discussion on online marketing. Web strategist Jamie Kruger provided the sixteen businesses in attendance an overview of what makes a strong brand, the difficulties and unique opportunities of online marketing, and strategies for developing and maintaining an online marketing plan. The […]

July 27, 2011

The New Face of Online Marketing

Is your brand consistent both online and offline? Do you have a system for ensuring all of your content is written in a clear, consistent voice? Do you frequently connect with your customers and peers? The internet has given companies new tools to create strong brands, but there are also new questions, concerns, and potential […]

July 20, 2011

Why Web Typography is So Bad (And What You Can Do About It!)

  “Why is the website in Arial? Our corporate font is Optima!” You’ve heard this question before, haven’t you? Maybe you were even the one asking? Times New Roman, Arial, Verdana… it’s a fairly common web design frustration that the pool of available fonts is so shallow. But why? And does it need to be […]

July 15, 2011

Appleton Creative shoots ICCA Summit in Seattle!

Recently, Appleton Creative had the pleasure to work with the International Corporate Chefs Association and Executive Director Kevin Ryan at their recent Summit in Seattle. Appleton’s Video Director Mike Speltz traveled to capture the entire Summit on video. The Summit featured many interesting individuals that work within the food industry, but one special guest “caught” […]

July 13, 2011

Google+ has launched! Is it time to leave Facebook?

Google has just unveiled Google+, its ambitious answer to Facebook. Even if you haven’t received an invitation yet to Google+ (the product is still in beta and only a few features are open to the public), the new black menu bar on the top of Google.com and all its products heralds the upcoming integration and […]

July 8, 2011

Happy Birthday Mike!

Today we celebrated Mike’s birthday with a delicious lunch and decadent cake! Gotta love Mike’s expression!

July 6, 2011

Appleton Creative Follows the Yellow Brick Road to a Cure!

Last year, Appleton Creative donated time and services to Juvenile Diabetes Research Foundation (JDRF) by producing save-the-dates, invitations and shooting video for the foundation’s annual charity gala. They are keeping the tradition alive by helping out again this year by doing the same! This past weekend, the JDRF children had a photo shoot in costume […]