Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty.
At Appleton, we work with clients to elevate their brand status. After 25 years in the business, we have perfected a marketing evaluation method that pinpoints a brand issue and offers a tactical method for resolution.
Charlie Osborne at smartplanet.com offers some interesting bullet-points for companies to consider when developing their brand. Her main points align with Appleton’s own brand philosophy:
- Branding for the small business is more than a logo design and a website
- Lifestyle is a critical message to express through your brand
- Effective branding can strengthen relationships
- Facebook users have very specific needs from a brand page
- Make sure your brand spans all mediums
Your brand matters – use it wisely.
Appleton Creative is an award-wining boutique agency that provides marketing solutions through all mediums – all in-house. To contact Appleton about your branding needs, please reach out to Amy Wise at 407-246-0092 x7 and firstname.lastname@example.org. Appleton Creative is located in Orlando, Florida.Tags: brand, brand consistency, branding, facebook, logo design, marketing, orlando agency, social media, web design