Archive for June, 2012

June 28, 2012

Marketers’ Secret Weapon – Google Analytics

If you own a car, you know that it requires a tremendous amount of upkeep. Forgetting to change the oil or rotate the tires could cause serious engine failure. But much like a car, don’t you think your website should be regularly serviced? In fact, when was the last time you checked under your website’s […]

June 26, 2012

Pushing Send: Top 5 Ways to Improve Email Etiquette

Email is convenient and accessible, and serves as a primary form of communication in today’s tech-savvy workplace. Email should come with its own warning label, because sometimes, in an effort to deliver a prompt response, we overlook details that can reflect poorly on our businesses and ourselves. To be certain you don’t commit a blunder, […]

June 22, 2012

Creating effective videos for attorney websites

 Did you know:  Video will account for 80% of internet traffic by 2015 Websites with video capture audiences 5 times longer than those without Websites with video are 53 times more likely to have a front-page Google result YouTube is the #2 search engine, with 200 million views daily Online video has rapidly risen to […]

June 20, 2012

Talk the Talk!

The tech-crazy world we live in has led to thousands of new buzz words, trends and applications. SEO, cloud, CMS, viral video, mobile wallet, social marketing, pay-per-click – the list alone could fill a month’s worth of blogs. Let’s face it, unless you are an ad agency or techie, your main objective at work isn’t […]

June 14, 2012

What Does Facebook Going Public Mean for Brands?

Facebook changed the way we communicate with our family, our friends and, in some cases, even our enemies. And at Appleton Creative, our primary objective for clients is effective communication whether it’s through brand consistency or marketing storytelling, so when Facebook went public on May 18, we paid attention. Unfortunately, Facebook’s public debut had too […]

June 13, 2012

UCF Town & Gown Council Brainstorms at Appleton

One of our favorite community groups to work with, UCF Town & Gown, came to our office today to hold their annual brainstorming session. Town & Gown is a council committed to strengthening relationships between the University of Central Florida (Gown) and the community (Town). We have worked with Town & Gown council for several […]

June 12, 2012

Appleton Creative Welcomes Kids Beating Cancer

Appleton Creative is proud to welcome a new client – Kids Beating Cancer, an organization dedicated to increasing access to treatment for children with cancer and other life-threatening diseases. Founded in 1992 by Margaret Voight Guedes, Kids Beating Cancer was inspired by the devastating loss of Margaret’s son, John. At nine years old, John was […]

June 7, 2012

Designing and developing real estate websites – Common questions about the MLS, mobile, and video

Florida real estate demand currently is back on the rise! The Orlando Regional Realtors Association, reports that the price of Orlando homes has increased by 13 percent over the last year and predicts the trend to continue. With fewer houses on the market and a stronger demand, now is the perfect time to refine your […]

June 6, 2012

Derricka's Corner ~ Appleton's Resident Teenager Talks Trends

Since many popular marketing trends begin and end with teen participation, we asked our COH (Chief Office Helper) Derricka to fill us in on the latest buzz around the hallway lockers. Hey there – welcome to Derricka’s Corner! If you are new to my blog, congratulations! You have just entered a world full of insight […]

June 5, 2012

Communicate to Your Greatest Assets

Appleton Creative is a full-service, award-winning boutique agency that provides marketing solutions through web, video and print — all in-house. Here’s how Appleton Creative can help your human resource department to communicate to your employees: Video filming, production and editing: Training videos Team building videos Testimonials Annual videos Print design and production: Employee Manuals Internal Communications: […]