…It’s Alive!!!

Posted on: July 6th, 2012

You hear it left and right: print is dead…print is dead. There may be an evolution in the print sector of advertising but it certainly hasn’t died. It’s survival of the fittest. Who can grasp the digital notion the fastest?

Print is still as vital to us and more importantly, to our clients. The tangible branding that Appleton offers has enhanced businesses like the Hilton Grand Vacations, Tavistock, and the Orlando International Airport. Our print advertisement collaterals range from direct mail campaigns to catalogs and invitations. Now that the less expensive method of digital e-blasts has over-saturated the market, the tangible direct mail piece is making a comeback.  E-campaigns often never get opened or stuck in spam filters, but printed mail pieces have to be sorted through by consumers so there is a better chance of getting your message out.

Here at Appleton Creative, we’ve adapted and mastered the trend but we still have a secret mechanism that separates us from the rest of the competition. Print. While digital marketing is still gaining speed, there is certainly room for both digital and print pieces to get your consumers’ attention.

Appleton Creative is an award-wining boutique agency that provides marketing solutions through all mediums – all in-house. To contact Appleton about your branding needs, please reach out to Amy Wise at 407-246-0092 x7 and amy@appletoncreative.com.

 

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