Location Based Marketing – Is your Business Ready on the Go?

Posted on: July 19th, 2012

Smartphones are quickly becoming a way of life. Think about the last time you were in a public place and didn’t see someone using their phone. It’s rare. Mobile technology enables consumers to find anything, anytime, anywhere. Increasingly, small business owners are taking advantage of location-based marketing to connect with customers. Appleton Creative can help you reach your target when it’s most relevant – on-location. Here are a few steps to help you get the ball rolling.

Claim your Business

It doesn’t cost anything to list your business on most online directories. Yelp, Foursquare, and Citysearch help drive in-store traffic and give your business credibility. People use directories to choose where to eat dinner, where to buy clothes, and where to be entertained. Is your contact information easily available on these sites? 

Look at Analytics

Foursquare offers reporting tools so you can learn about the check-in habits of your customers. Track how often people check-in, what’s the most popular day, and find your loyal customers. This information is so crucial in deciding what type of promotions to start.

Offer Coupons and Discounts

Everyone loves a good deal. Coupon apps have become a popular tool for consumers searching local discounted offers. For example, Angelo & Maxie’s Steakhouse ran a check in special that offered a free dessert to Foursquare members who purchased an entrée. Nearby people were alerted about the deal through the Foursquare application. Over 400 people redeemed the special, ultimately leading to new customers.

Reward Loyal Customers

Treat your most valuable customers to special rewards. For example, you might offer a free coffee every fifth check-in, a 10% off coupon at sign-up, or $20 off your purchase on your tenth check-in. The options are endless. By engaging your frequent customer, in-store traffic will increase.

Let Appleton Creative simplify your location-based campaign. We specialize in mobile development, e-commerce, and social networking. For more information call 407-246-0092 or e-mail Amy at amy@appletoncreative.com.

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