Archive for August, 2012

August 29, 2012

Best Practices for Search Engine Optimization: Part 3

(Part two of this series on SEO can be found here.) Last week, we took a look at Organic SEO. Today, we’ll be focusing on PPC ads. Pay Per Click (PPC) Advertising:  What Is It? PPC Advertising can refer to several ad networks: Google, Bing, Facebook, LinkedIn, to name a few. We’ll just be talking […]

August 28, 2012

This Autumn’s Most Interesting, Entertaining & Meaningful Events in O-town

Autumn marks one of the busiest times of the year in Orlando. With cooler Florida weather and a jam-packed calendar of events – Appleton Creative couldn’t be more excited for the season. We polled our in-house team of marketing strategists, designers and videographers to review what is at the top of our lists to attend. Headdress […]

August 24, 2012

We've Got Football Fever

Each year, business professionals in Orlando kick-off of the College Football season at Baker Barrios Architects’ annual Pigskin Prelude. This season’s event, which was held at the Amway Center, marked the 12th year of the festivity and included college mascots, cheerleaders and collegiate sports personalities. Creative Director Diana LaRue, Vice President of Marketing and Client […]

August 23, 2012

OBJ Hosts Health Care Reform Panel

The Orlando Business Journal never shies from controversial issues, and yesterday’s sell-out Health Care Reform panel discussion was no different. Appleton’s Vice President of Marketing and Client Services, Amy Wise, attended the breakfast event which brought together area business leaders, executives, lawyers and health care providers to learn from a panel of top executives about […]

August 23, 2012

Appleton visits Eidson Insurance for Learning Seminar

Eidson Insurance hosts periodic Learning Seminars for their clients and friends that are always  interesting and informative, which is why Appleton Creative’s Diana LaRue and Amy Wise were honored to be asked to serve as table captains during Eidson’s “Marketing: Is Anyone Out There?” seminar. The event, which featured Appleton’s dear friend Lon Winter as […]

August 22, 2012

Best Practices for Search Engine Optimization: Part 2

(Part one of this series on SEO can be found here.) Last week, we discussed the importance of setting strong goals for your search engine optimization plan. Now, it’s time to examine some of the tactics that can be used to achieve your SEO goals. Organic SEO: What Is It? Organic search engine optimization is […]

August 17, 2012

Video Contest: The Center for Drug-Free Living Featured in Toyota’s Philanthropic Initiative

Appleton Creative wants to thank everyone who voted Tuesday, August 14 in Toyota’s 100 Cars for Good nonprofit giveaway. Although our client, The Center for Drug-Free Living, didn’t receive the grand prize of a new Toyota, they were awarded a monetary prize for being a runner-up. We’re so proud to have taken part in such […]

August 16, 2012

Florida Hospital Opens New Pediatric Transplant Center

Appleton Creative celebrates this magnificent day with our friends at Kids Beating Cancer. The Orlando-based charity has been helping children with cancer and other life-threatening diseases for 20 years. Today marks the ribbon-cutting ceremony at Florida Hospital for the Kids Beating Cancer Pediatric Transplant Center, dedicated in memory of John Robert Voight. The transplant center is the only one […]

August 15, 2012

Best Practices for Search Engine Optimization: Part 1

We’ll be spending the next few weeks looking at the SEO process, hoping to remove a little of the mystery and focus on what’s important to a business-owner or marketing team. Some of the topics we’ll discuss are: What’s the SEO process? Organic SEO & Pay Per Click (PPC): How they work and when to […]

August 14, 2012

Marketing Strategy: Insta-Hits – Instagram for promotions, contests and corporate fun

Instagram has caught the attention of 50 million users across the country. The widely popular photo-share site isn’t used only by the millennial generation – savvy-hip business owners can also be found promoting their goods and services. Take a look, and you’ll find that companies of all sizes are taking advantage of the mobile app as […]