Website before and After: Orange Appeal Website Makeover

Posted on: September 13th, 2012

Orange Appeal, Orlando’s exclusive lifestyle magazine, recently tasked Appleton Creative to redesign their website. The dynamic mother-daughter duo of  Christi and Kate Ashby run the successful magazine which they launched to highlight notable Central Florida women, events, and businesses. Appleton’s Challenge: to create a site more reflective of the magazine’s colorful personality with a focus on user-friendly tools for readers.

Before

We believe a website needs to be simple to use for both the customer and client. Orange Appeal had long been updating their own site but weren’t using an easy-to-manage Content Management System (CMS). Along with a modernized look, quick functionality for the reader and easy interactive content, we created a customized CMS to give them the freedom to update content easier.

After

Orange Appeal’s new homepage is completely streamlined so followers can access the current issue, view upcoming events, read blog updates, and subscribe to e-newsletters, daily-deals, and the magazine – all in one place. New features to the site include a photo gallery page with images from events and behind-the-scenes content such as photo shoots, plus a monthly calendar where readers can share community events.

Not yet a subscriber, but want to check out the magazine? It’s available throughout Central Florida – the locations of which can be found at http://www.orangeappeal.com.

Does your website need a facelift? We can help! With Appleton Creative as your digital partner, you have access to the leading edge digital technologies that are vital to your business growth and your brand’s awareness. Our digital services include: Web Site Development, SEO, Analytics, Social Networking and much more– all in house. For more information call 407-246-0092 x7# or e-mail Amy at amy@appletoncreative.com.

 

 

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