Juicy Topics

Many Apply. Few Cut the Mustard.

Posted on: November 6th, 2012

Do you consider yourself an individual with good taste? Now you can allow Grey Poupon to be the judge of that. The Dijon-style mustard brand has launched a new online marketing campaign emphasizing elite taste. As part of the campaign, their Facebook page now features an application for fans to submit in order to “like” their page. Grey Poupon only accepts the most refined applicants.

Here’s how the online promotion works: The brand will scan users’ profiles based on their proper use of grammar, art taste, restaurant check-ins, books read, music preferences, and movie selections. Other criteria include measuring your number of Facebook friends, your place of residence, your company page’s number of likes, and even what “curiosities and tastes” you have. Those who attempt to like the page without applying are automatically turned away.

It may seem extreme, but Grey Poupon’s goal is sparking publicity and the exclusive Facebook marketing campaign is working. It has created buzz and gained national attention on E!’s Chelsea Lately, The New York Times, ABC News, and countless others. This is just the first step of Grey Poupon’s social networking revisions. They plan on rebuilding a Pinterest page, enabling customers to see, pin, and share brand visuals and other content easier.

If a mustard brand can market online successfully, so can you. We can help! Appleton Creative is a award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through printwebsocial media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.

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