Short, Sweet, and Beat the Delete

Posted on: January 2nd, 2013

We all know emails are vital tools to every business. So how do you grab the attention of your reader? As people receive hundreds of emails a day, if your message doesn’t stand out it could be spammed. You don’t want to lose subscribers due to boring content. The length of the message, writing skills and outlines need to be taken into account. Here are a few tips to get your message across.

First you’ll need to eliminate delete-inducing words. Boring or overused word are immediately spotted and seen as a scam or ploy asking for donations. Inc.com says some of the worst words include: exciting, state-of-the-art, partner, unique and one-stop. Avoid using these and stick to relevant, conversation-like words.

You also need to keep your message simple. Persuasive emails need to be less than 90 words. Breaking up your writing into 2-sentence paragraphs allows the reader to scan it quickly. Common black fonts on a white background are easiest to read. Never attach more than one file or the email could seem overwhelming, and your message will be lost.

For more tips on writing effective eblasts and emails, visit http://bit.ly/pNh52H

Need help marketing your brand to potential clients? We’ve got your effective strategies. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.