Why Videos Can Help Your Website Soar

Posted on: April 2nd, 2013

How do you make the most of online interaction? Become a face and voice of your brand, rather than just text on a screen. Think videos. Here are a few reasons why videos are important on your website.

Videos Get Results

  • Generate traffic: Videos increase the amount of click-throughs and traffic. According to Internet Retailer, 52% of consumers say watching product videos makes them more confident in their online purchase decisions.
  • Increase SEO: Videos also increase your SEO or search engine optimization. A study by Forrester Research shows that videos are 50 times more likely to rank in the first page of Google for their respective keywords. This directs all traffic directly to your website, creating a more interactive atmosphere for your clients.

Videos Show Personal Experience

  • “About us” video: Create corporate videos to explain your services, products, expertise, and showcase customer service. This helps to renew the in-store experience that’s often lost when flipping through webpages.
  • Call to action: Bypass obvious customer service questions like, “How does it work?” by thoroughly explaining the customer’s needs and how to contact you for further information. The consumer sees the service and hears the instructions, reinforcing your message.

For more benefits of using videos on your website visit http://goanimate.com/video-maker-tips/why-video-marketing-important/.

Want to create a personalized company video to showcase your products or services? We are the team for you! Check us out. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.