Juicy Topics

Three Reasons Why Printed Books Will Never Die

Posted on: June 19th, 2013

It is true. EBooks save space on bookshelves and provides convenience, selection, portability, and multimedia on the go. Why bring heavy books everywhere when you can have an entire electronic library in the palm of your hand? Even with this ease of access, however, there is something about tangible books and physically turning a page that has stood the test of technology. Here are a few from Mashable’s list of why printed books will never die:

1. Books are beautiful & nostalgic. Sure, eBooks can have vivid, colorful digital covers, but nothing can replace the impact of a physical book. For art connoisseurs and true bookworms, print is the only medium that will satisfy. Books have a unique smell, feel, and weight, allowing the reader to have an experience that involves all of the senses.

2. Books have provenance. Books are physical objects that can recall memories of the past. Digital books can’t become personal artifacts. Paper has a lasting value and that many people can appreciate.

3. Printed books are collectable. Each copy is unique and individual to that reader. A hardcover version on one’s shelf is similar to an original painting on your wall. Printed books are immediately more precious and appreciated as higher quality.

Luckily, in today’s technology industry, print books do not have to disappear for e-books to flourish, and e-books don’t have to be the only choice. Different audiences will have different preferences, giving each medium its own importance. For more of Mashable’s article on why printed books will never die, visit Mashable.

When we aren’t working on branding, web design, or doing social media, reading is one of our favorite hobbies at the office. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.