Seaside on Sight

Posted on: June 26th, 2013

They say a trip to the bank is no day at the beach. Well, one bank begs to differ. Appleon Creative is thrilled to announce that Seaside National Bank & Trust, the largest de novo, federally-chartered bank in the United States, recently launched their newly redesigned website crafted by our talented team. Seaside now hosts a more polished and user-friendly online experience. To keep the site from sinking, Appleton is excited to carry out website maintenance services as well.

Seaside needed a stronger brand persona online to accurately portray the institution’s distinct and innovative advantages. As a result, the new website features emotional, coastal imagery alongside stirring copy solidifying what Seaside Bank represents—true relationship-based banking.

In addition, Appleton’s video team produced a series of videos to visually demonstrate the 5 virtues that outline Seaside’s strengths: Difference, Promise, Approach, People and Services. These videos were incorporated throughout the new site.

seaside-new

Seaside agreed it was imperative to focus their initial efforts on streamlining their mobile banking process. According to a March 2013 Federal Reserve report, 48 percent of smartphone users said they’d used mobile banking in the past 12 months. With regards to change in banking practices, Appleton created a sleek service-oriented mobile site to better serve existing customer needs. A Seaside mobile app is currently in development as well.

The combination of a refined website, professional-grade videos and the functionality of a mobile site help Seaside customers enjoy a much more dynamic, informative and pleasurable digital banking experience.

Is your site up-to-date and mobile-ready? We can help get it up to speed. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.