Archive for March, 2014

Top 5 Office Pranks for April Fools Day
March 28, 2014

5 Office Pranks for April Fools’ Day

Has your office become eerily quiet? Have you heard low-toned murmurs in the cubicle next to you? Has the paranoia set in yet? April Fools’ Day is almost here, are you prepared? Here at Appleton Creative, strategically dangling fake spiders above colleagues and transforming desks into campsites are just a couple of ways we keep […]

central florida giving circle event
March 27, 2014

Central Florida Giving Circle Event

During good times and bad, it is important to have a community full of support. Countless organizations in the Orlando area have created ways of providing this necessity to communities in need. This month, the Central Florida chapter of the American Society for Public Administration (ASPA) sponsored a panel discussion centered on these charitable ideas, […]

Apple piePhone
March 25, 2014

The Temptation of Holiday Ads

From New Years, to Valentine’s Day, Pi Day to St. Patty’s, there’s no shortage of themed ads online. Recently, we’ve seen a wave of brands diving into the holiday ad season headfirst. What is it about holidays that advertisers can’t resist? Relevance: Research proves that consumers are more likely to pay attention to advertising that seems […]

Dr. Carolyn Massiah Dean's Speaker Series UCF
March 21, 2014

Tips for Social Media Success by Dr. Massiah

Technology, and social media specifically, never stop evolving. That’s why this month’s Dean’s Speaker Series focused on social media branding and best practices. The Dean’s Speaker Series is a monthly event held by the UCF College of Business that gives attendees the opportunity to learn about the provocative and new programs that UCF faculty are […]

SPCA dog
March 19, 2014

Appleton Creative Hosts the SPCA of Central Florida

The SPCA of Central Florida met at Appleton to host their Humane Heroes Table Captain Kickoff. The kickoff event was an informational meeting to get table captains enthusiastic for their Humane Heroes Fundraising luncheon this May. The SPCA of Central Florida receives almost 14,000 companion animals annually – housing an average of 500 animals at […]

Ad2 Kickball team photo
March 17, 2014

Ad2 Orlando Hosts Their 6th Annual Kickball Tournament

This past weekend, Ad2 Orlando hosted their 6th Annual Kickball Tournament. Ad2, the young professional division of the American Advertising Federation, is a group of forward-thinking and forward-moving people looking to make a difference, professionally, personally and throughout the community. Saturday, March 15th they set up a friendly match of playground kickball. Six teams, comprised […]

Juicy News - March 2014 web vs app
March 13, 2014

Juicy News – March 2014

Mobile Website vs. Mobile App: What’s the Difference and Which Do You Need? It’s 2014 and more people are using their mobile devices than their desktop computers to access the internet. Establishing a mobile presence for your business has become a necessity instead of a novelty. But which is the best solution – mobile website […]

censored
March 12, 2014

5 Times Sex Didn’t Sell: Read at Your Own Risk

Sex sells; we’ve seen it time and time again. Marketers and advertisers base entire brands and campaigns on it. But here are 5 times it didn’t work out. Where is the line? How does an agency or advertiser know they’ve crossed it? Those are questions industry professionals battle every day. Keep reading to see what […]

nostalgia marketing butter
March 11, 2014

Capture the Warm and Fuzzy: Marketing Through Nostalgia

Think back to the days you used to run inside from playing ball with the neighborhood kids on a Saturday afternoon and there would be hot, gooey cookies on the table. Ahh, that fresh-out-of-the-oven smell and those hot chocolate chips on your tongue. What if, as an advertiser, you could capture that feeling and use […]

March 10, 2014

Mobile Website vs. Mobile App: What’s the Difference and Which Do You Need?

It’s 2014 and more people are using their mobile devices than their desktop computers to access the internet. Establishing a mobile presence for your business has become a necessity instead of a novelty. One of the first considerations that will likely come to mind is whether you want to create a mobile application for users […]