Motion Graphics: Tell Your Story

Posted on: April 8th, 2014

motion graphics hang on to your stars

With the competitive nature of the business landscape, companies are doing everything they can to set themselves apart. The exciting resource and tool of motion graphics is an ideal way to better position your company.

Motion graphics are a more creative way to tell a story, combining imagery with subtle animation. It gives designers more tools to create with, and a better final product. It can be used to make words and images come to life, engage customers and clients alike or make a stronger impact on the viewer. To designers, that includes all the dimensions of regular design plus the ability to manipulate and interact with objects in each scene as the animation plays. It can be utilized in traditional video or in its own spotlight. It adds the WOW factor to videos, with great pacing and additional animation for emphasis in all the right places.

The technology is not just for video, advancing online advertising as well. Yahoo now offers the motion graphic platform for their advertisers, called motion ads. Kraft was the first to use this technology for advertising, featuring a grilled cheese steaming behind the login screen for Yahoo! Mail. Although flash and more recently GIFs and memes are well known on the Internet, motion ads are prime real estate for marketers trying to capture millennials’ attention.

Career Systems International (CSI) brought this challenge to Appleton Creative. CSI provides consulting and tailored training experiences, tools, and e-Learning to businesses looking to engage and develop their internal talent. Their past presentations have included static text and simple effects. In search of a video that would bring in and retain clients, Appleton Creative upgraded their amazing message with the help of this impressive tool. The new video employs motion and powerful voices combined with their great purpose to best display their company and its mission.

Be a trendsetter. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.