Archive for September, 2014

newsjacking
September 15, 2014

Send Competitors Packing with Newsjacking

News used to be covered during the 7 a.m. broadcast and on the evening news. Social media has turned this system upside-down and inside-out. Now available 24/7, from ocean-to-ocean, the news runs on a minute-by-minute basis. What does this have to do with marketing? It opens up a huge door for brands to interact with the […]

Ad Club UCF presentation
September 12, 2014

Our Appletonian Takes On Ad Club UCF

With new school years come new opportunities. We are delighted when our Appleton Creative employees get out in the community as industry experts, and we were proudly represented at this year’s first Ad Club UCF meeting. Ad Club UCF is a registered student organization at UCF, designed for advertising students. It is the student chapter of […]

Yogen Fruz frozen yogurt
September 10, 2014

Yogen Früz Names Appleton Creative Agency of Record

FOR IMMEDIATE RELEASE YOGEN FRÜZ NAMES APPLETON CREATIVE AGENCY OF RECORD Appleton Creative to Manage Public Relations and Social Media Development   Orlando, FL. – September 10, 2014 – Yogen Früz, a worldwide frozen yogurt dessert franchise with over 1,400 locations in 46 countries, signed Appleton Creative as their Agency of Record for the Florida franchise. Appleton Creative […]

video camera marketing shoot
September 9, 2014

Video Is the Future of Content Marketing. Are You Prepared?

Over six billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth. These hundreds of hours of video that are uploaded every second to YouTube make up a larger portion of the content on the web. These videos, along with other content, are all competing for the […]

megaphone man and crowd toys
September 5, 2014

Going Viral

How did the content on the homepage of Youtube, Reddit or the New York Times get there? Often times we believe a little birdie shared it and all of a sudden it became a viral sensation. But it doesn’t happen over night, and it takes work. We refer to these news sensations as “going viral.” […]