Juicy Topics

Orlando Health Scores Big with Sports Medicine Digital Campaigns by Appleton Creative

Posted on: March 11th, 2015

Orlando Health, Orlando City, Kaka header image

Orlando Health is dedicated to providing Central Florida with all-star services for sports-related injuries. Appleton Creative had the pleasure of designing and developing their digital marketing in addition to multiple micro-sites for the Orlando Health Sports Medicine Programs. Orlando City Soccer, UCF Athletics and general sports medicine patients, players and fans will now see that they’re in the best hands with websites that match the expert level of care.

There are over 3.5 million sports-related injuries a year, and rehabilitation from an injury can be one of the most stressful times of an athlete’s life. The Orlando Health Sports Medicine Program works one-on-one with patients of all ages to help them get back to doing what they do best. Each doctor is specialized in sports medicine and pediatrics to implement extensive care plans for everyone from little leaguers to professional players.

Orlando Health’s rehabilitation program represents one dream shared by two teams. As the official medical team of Orlando City Soccer Club, Orlando Health needed a micro-site to reflect this expert collaboration of doctors and athletes. The site will give fans a chance to feel like a true part of the team through giveaways and other fun engagements, and will draw attention to the strong partnership between the skilled doctors and players.

Appleton created a seamless blend of the two brands, combining red and gray elements from Orlando Health with purple and yellow elements from Orlando City Soccer. Our design team created a parallax animation using a collage of photos to draw readers in and showcase the professional athletes.

The Appleton Creative team is hard at work creating more sites for the Orlando Health Sports Medicine Program. Be on the lookout for ways to interact with your favorite Orlando teams through branded micro-sites showcasing the services provided for UCF Athletics and general sports medicine patients.

Is your business ready for a big win? Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.