Win the Web: Top Trends Your Business Should Be Watching

Posted on: May 7th, 2015

John Michael exquisite wedding and catering homepage.

In a digital age, spreadable media is taking over. The web is filled with so much content that it’s hard not to feel lost in the market that never stops growing. What can you do to stand out? Know what’s coming. Here’s a list of upcoming web trends.

Real-Time Marketing

It’s no secret that social media is booming, and most businesses have learned to adapt. But the instantaneous nature of the web means you need to take things one step further. Real-time marketing means performing on-the-fly. During the 2013 Super Bowl blackout, Oreo took to Twitter with a graphic stating, “You can still dunk in the dark.” We haven’t seen this kind of simple genius in a while, but we’re ready to witness a lot of on-the-spot digital marketing efforts this year.

Tasty Typography

We know; it’s been done. But don’t underestimate the use of typography as a powerful aesthetic tool in the digital world. In the past, the pricey nature of trendy fonts and typefaces made it difficult for smaller businesses to roll out these designs for marketing purposes. However, the rapid increase of open-source fonts means a likely increase in the typography trend. With over 90,000 typefaces available today, expect a bigger emphasis on web aesthetics.

Customer Expectations

Sometimes, the only thing your customers want is a little normalcy. The future might see businesses taking fewer risks in favor of doing what everyone else is doing. Customers expect to see certain web commonalities, and thereby straying from the norm could mean getting ignored by your audience. We can expect to see a resurgence in the simple, user-friendly individual website, giving customers a straightforward way to find exactly what they expect to find.

If you’re tangled up in the web, we’ve got you covered. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.