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Granny NANNIES Achieves Major Success with a Helping Hand from Appleton Creative

Posted on: June 3rd, 2015

Last year our national client Granny NANNIES named Appleton Creative its agency of record. Granny NANNIES has been rapidly expanding, now with 35 franchise locations across the nation. Appleton Creative stimulates continued growth for Granny NANNIES by implementing innovative digital, advertising and public relations efforts.

Granny NANNIES is a home health care service provider dedicated to providing reliable, affordable and convenient health care to those seeking independent living. For 25 years, Granny NANNIES has matched clients with private duty caregivers who provide specialized home care services for the elderly.

Appleton Creative updated the logo for the renowned brand and developed a new brand standard. With additional design and functionality direction, Granny NANNIES also exhibits a new website. Together, all of Granny NANNIES’ branding, advertising campaigns and collateral match the level of service that it provides. Our team carried the new look into the collateral for a consistent and unified brand image, including a four-panel company brochure, letterhead, business cards, notecards, pocket folder and envelopes. As part of the rebrand, we created an advertising campaign distributed in publications such as Hemispheres, the United Airlines magazine.

In addition, and to further entice franchisee prospects, Appleton redesigned its company overview presentation, franchisee self-assessment analysis and franchisee application. Our team also interviewed top franchise owners and used testimonials and statistics to write detailed press releases announcing Granny NANNIES’ desire to expand into new markets. Now, Granny NANNIES is better able to communicate the profitability of franchise ownership.

With these brand new and improved materials in-hand, we are confident Granny NANNIES will carry out the rest of this year with even more tremendous advancements and exciting achievements.

See how our advertising, digital and public relations efforts can help your company become more successful. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.