Facebook is the second most visited website on the Internet globally (behind Google) with approximately 1.44 billion monthly active users as of 2015. Anyone looking to grow their business needs to recognize the power Facebook holds and utilize Facebook ads to harness it. Here are advantages to using them that will grow your business and its social influence.
1. Unique Targeting
The number one reason you should be using Facebook ads is for targeting. Unlike other platforms, Facebook users divulge an abundance of personal information when creating a profile. You can target your ads to people based on their location, age, gender, interests, job, education, platform, life events, likes, groups, travel, purchasing behavior and so much more. Other social platforms don’t compare when it comes to this constantly updated information. Facebook can even sift through user profiles to place your ads only on pages that mention a specific keyword.
Facebook ads are flexible, especially when compared to Google AdWords. Facebook offers additional character length for ad descriptions, so you can use more words to talk to your audience. Additionally, it offers the ability to create image-based ads, which are a huge attention-grabber for consumers. You can also use the ads to link to any page, not only your Facebook page. You have the ability to generate leads for your website, landing pages, contests, campaigns and more.
People visit Facebook not only to consume information on the website, but also to engage and converse on it. People are using Facebook several times per day and spend extended periods of time on the site, so ads on Facebook are more likely to be seen and clicked.
Your dollar goes a long way with Facebook ads. You only target people interested in your product or service, so you’re charged solely when someone clicks on your ad. This also means you can exclude unrelated and unprofitable audiences, reducing costs and increasing the likelihood of engagement. You can even run tests to determine which ads perform best and which ads need some tweaking, so your money won’t go to waste.
According to Moz, an inbound marketing and SEO platform, Facebook ads have the lowest cost per 1,000 impressions in history, averaging at about $0.25 per 1,000. That’s one percent of the cost of TV. Even if you spend just $1 per day, you’ll reach 4,000 people who would have never seen you before. That fact alone makes Facebook ads a worthwhile investment of time and money.
5. Customer Loyalty
You can promote your business’ Facebook page with Facebook ads to accumulate “likes.” It’ll prompt users to “like” you if they don’t already and interact directly with your brand. They can stay updated on new products, campaigns, promotions and special offers as soon as you post something new.
Facebook ads keep your business at the forefront of your audience’s minds. What are you waiting for?
Ready to get started with Facebook ads? We can help you with that! Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.