What is SEO?
That’s a great question: SEO stands for search engine optimization and is the process of driving traffic from organic search results on search engines. Organic search results, also referred to as free, editorial or natural search results, are results garnered through unpaid methods. All major search engines such as Google, Bing and Yahoo have primary search results which are ranked based on what it considers most relevant to its users.
Why Your Business Needs SEO
Every company needs SEO and should know the cold hard facts. The top listing in Google’s search results receives 33% of the page’s overall traffic, compared to 18% for the second position. With that large of a percentage drop from first to second place, consider the first page versus the second page of Google’s search results. Average traffic on the first page of a Google search is 92%, which then plummets down to 4.8% on the second page.
Some SEO Food for Thought
For a company to succeed, that first results page, and if possible, that first position is where it is best suited. So how do you do it? Businesses need a marketing agency that provides the necessary tools to manage its SEO and stay on top of rankings, an agency with a wealth of experience in SEO and a staff that stays up-to-date on current trends and methods is what you need.
Appleton Creative has a fantastic SEO team that works hard to maintain the website and blogs of ourselves and our clients. After changes in our SEO tactics, our number one client’s traffic has increased 41% in the last year. We have also tripled the amount of keywords they rank for in the first page across multiple search engines.
Looking for the right company can seem hard, but it doesn’t have to be. The search is over. Appleton Creative is an award-winning, full-service Orlando marketing firm that specializes in search engine optimization. Appleton works with local, national and international clients to deliver inbound marketing strategies that put your website ahead of the competition. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your SEO goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.