Juicy Topics

Ads Don’t Just Belong on Billboards

Posted on: December 29th, 2015

Outdoor advertising done right

In just seconds, outdoor and out-of-home advertising needs to grab attention immediately and hold on to it. While that may seem difficult, all your business needs is a little out-of-the-box thinking. An agency capable of both creative thinking and outdoor advertising expertise can come up with the inventive ideas your business needs to reach your target audience.

Why Out-of-Home Advertising?

Out-of-home installations are more long-term than a 30-second TV commercial or a two-page spread in a magazine. Because they’re semi-permanent, they get seen frequently and repeatedly. And, with in-depth research from advertising experts, we can place them in the perfect environment: right where your target audience is passing by.

Getting Noticed

Wondering if out-of-home advertising even gets noticed? According to Arbitron’s Out-of-Home Advertising Study, three-quarters of U.S. adults have noticed advertising on billboards, bus wraps, bus shelters, taxicabs, street level advertising and other mediums in the past month. Eight out of 10 billboard viewers make a point to look at the advertising message at least some of the time, and nearly half look at the billboard ad each time, or almost each time.

Highly Creative Outdoor Advertisements

The numbers clearly support the out-of-home creative trend. But if you’re still not convinced, check out some especially clever uses of the outdoor environment. With these examples, it becomes clear how outdoor can generate awareness better than other mediums.

Get your business noticed with outdoor creativity. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.