Archive for July, 2016

Appleton Creative Blog Roundup
July 31, 2016

In Case You Blinked – July 2016 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in July 2016. Here’s what you may have missed: The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success The Orlando Pride has made record-breaking history and is named one of the top 5 teams in the National Women’s Soccer League. How’d they do […]

St james cathedral school
July 27, 2016

Back to School Branding for St. James Cathedral School

To display its commitments to excellence and spirituality, St. James Cathedral School enlisted Appleton’s help with enhancing its school branding efforts. The school wanted a strong brand that conveys its Catholic roots and devotion to service learning. Open since 1928, St. James Cathedral School is a Catholic school in Downtown Orlando where children pre-kindergarten through […]

keep daning orlando zebra coalition
July 25, 2016

Getting Groovy at Zebra Coalition

In support of the Pulse Nightclub victims, Zebra Coalition got their groove on, and with the help of Appleton Creative’s video team, created their own #KeepDancingOrlando video where they showed off their best dance moves to raise the city’s spirits. The Coalition’s members and staff were joined by actress Arielle Kebbel, noted for her roles […]

Social media in emergency management
July 21, 2016

Using Social Media in Emergency Management

In the early hours of June 12, 2016 the deadliest mass shooting in modern United States history occurred at Pulse Nightclub in Orlando, Florida. Fear and confusion were rampant for the victims, their families, the local community and the nation. People needed to know what was happening and more importantly, if their loved ones were […]

Digital Marketing
July 19, 2016

How Digital Marketing Can Work for You

It goes by many names: Internet marketing, social media marketing, content marketing. But, digital marketing is the official name of the game. The wide range of titles is reflective of the general confusion about what digital marketing really covers. The generic definition of digital marketing is simple: it’s the promotion of products or brands through […]

pokemon go sponsored locations
July 14, 2016

Pokémon Go Brings Advertising to Augmented Reality

With 21 million users playing the game, it’s no wonder Pokémon Go is the most popular mobile app in U.S. history, beating Candy Crush Saga in 2013. The game is a free-to-play, location-based, augmented reality, mobile game developed by Niantic and published by the Pokémon Company. Now advertisers are jumping on the bandwagon. Niantic chief […]

TBS Mobile Factoring App for Truckers
July 12, 2016

On the Go & On the Road: TBS App Appeals to Truckers

TBS Factoring Service, a long-time national client partner of Appleton, is in the process of developing TBS Mobile Factoring, an app dedicated to helping independent truckers who are on the road and on the go factor their loads. This exciting new app puts TBS Factoring on the mobile app map, transforming its website into a […]

orlando orthopaedic center Foundation for Foster Children check presentation
July 11, 2016

Check Please! Orlando Orthopaedic Center Foundation Raises Funds for Local Kids

Since 1972, the Orlando Orthopaedic Center’s mission has been to help Central Floridians restore their health, but the center doesn’t stop there. The Orlando Orthopaedic Center Foundation’s latest initiative, Give Kids Sports, donated $3,000 to the Seminole County Police Athletic League sports program and raised $8,000 for 65 children from the Foundation for Foster Children […]

Orlando law firm website
July 7, 2016

Orlando Law Firm Features Fresh Website to Educate and Empower Clients

With more than 400 registered Orlando law firms, the professional legal teams practicing in Orange, Seminole, Osceola and Lake counties may find it hard at times to separate themselves from the competition. In today’s digital age, the competition is tough between Orlando law firms growing even more intense as different firms optimize their online presence, the […]

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]