As part of CareerSource Central Florida’s marketing initiatives and its focus on tailoring services to meet any need, the workforce solution company partnered with Appleton on multiple projects to add fresh, fun and innovative elements to CareerSource Central Florida’s advertising efforts.
To recap its fiscal year, CareerSource Central Florida needed a fresh look across the board and a team of experienced annual report designers in Orlando to develop an elegant and sophisticated statement piece. Being the lovers of print design and paper fanatics that we are, Appleton created a large landscape brochure with die cut windows on the front cover, peaking through to CareerSource Central Florida’s core vales: Collaborate, Innovate, Lead. The uncoated cover paper was strategically designed to contrast the pops of brand colors within the inside pages of the report. To artistically display the financial information, we also created easily readable graphics that were complemented with clean layouts. An infographic spread is located in the center to highlight CareerSource Central Florida’s focus on high growth industries in each county.
In addition to the annual report, Appleton produced a motion graphics video to appear on CareerSource Central Florida’s website homepage. The animation utilizes rich textures, vibrant colors and community landmarks to expand upon the company’s commitments to businesses and career seekers in Central Florida.
What’s next on the docket? We’re currently working with CareerSource Central Florida to kick off this fiscal year’s annual report and an industry-specific feature brochure that is sure to knock some socks off.
Add more experience to your company’s resume with tailored advertising services. Appleton Creative is an award-winning, full-service Orlando marketing company that specializes in traditional advertising. Appleton works with local, national and international clients to deliver captivating and high-quality brochures, direct mail pieces, publications, annual reports, posters and trade show displays that reinforce your company’s brand messaging. Your traditional advertising goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.