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Massey Services, Inc.: Triple the Commercials for Triple the Threat

Posted on: February 16th, 2017

orlando commercial production company's commercials for Massey

As a premiere pest and lawn care company in Florida and beyond, Massey Services Inc., offers pest prevention, termite protection and landscape beautification, as well as customized GreenUP programs to yield the best landscapes for consumers in seven states.

With a goal of promoting their ability to build long-term, trusting relationships with clients and their mission to provide environmentally responsible and superior service, Massey turned to Appleton’s video team to bring that objective to life. As an Orlando commercial production company, Appleton Creative produced, directed and edited its newest commercials to capture the dedication to excellence that has been associated with Massey pest control, termite prevention and landscaping for more than 80 years.

The simple, yet engaging, commercials will air in six states: Florida, Georgia, South Carolina, Texas, Louisiana and Oklahoma. Each of the three videos, filmed at different locations in Central Florida, were developed to individually address the main services provided by Massey — pest control, termite protection and landscape beautification. To ensure consistency in the common storytelling threads of the commercials, our creative team worked with Massey to develop compelling scripts to target the ideal demographics while offering relatable messaging for homeowners. 

To further convey Massey’s goal of building trust, the video series features Massey customers speaking directly to the camera about their experiences, and how Massey Services rescued them from pest, termite and landscaping issues while preventing future problems, as well. 

Similar to our clients, these people reached a certain peace of mind that comes from working with the best in the business.

Be recognized as the best company in your industry with our commercial production company. Appleton Creative is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.


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