The digital space is rapidly proving to be a successful marketing medium, especially for publicizing large and small events. You may often stumble upon marketing materials for events in the form of videos, press releases or even quick mentions on a blog, but there’s one outlet you shouldn’t forget about using to promote your next big event: Facebook.
Facebook grew from a college-exclusive social forum to a large-scale marketing asset. It’s something you may already be familiar with, but not entirely positive how to properly utilize, especially when it comes to using Facebook for event marketing.
It’s been found that 59% of event marketers seek help in creating a social media marketing strategy for event promotion. Whether you’re planning a large-scale event like a festival or business conference or trying to get the word out for your annual charity walk, there are professionals out there to assist you in making your next event a successful one.
The Power of Facebook
Promoting your company’s event on Facebook could be a huge factor in the success of your event. Incorporating Facebook into your promotion plan puts you in the driver’s seat and allows you to control how much information your audience receives and how often.
Businesses that promote events year-round using social media see a click-through rate of 236%. With statistics like this, it’s no wonder why businesses often take part in promoting their events on Facebook. It allows organizations to actively engage with what their target group is saying and update them in a timely manner. Your online reach could increase exponentially and result in an event that people won’t soon forget.
Before you break the news of your event to the public, you’ll want to make sure you have all the marketing materials you need. Consult with marketing professionals early so you can get a head start on finalizing all digital and print marketing materials. A digital marketing agency can help you decide how best to utilize Facebook for event marketing by researching your target demographic and analyzing how active they are on social media, as well as what they’re talking about. By planning early, you’ll have plenty of time to figure out what your event’s digital marketing strategy needs for you to reach as many people in your audience as possible.
Timing plays a crucial role in ensuring your event has a strong attendance. Marketers specialize in promoting events in a timely manner, giving you plenty of time to gain record-breaking attendance. By using Facebook for event marketing, promoters can reach a large group of people in a short amount of time.
The Importance of Engaging Digital Graphics
Your Facebook profile photo is the first thing users see when they head over to your event page. When using Facebook for event marketing, you want to make sure the photo you feature is themed to your event. Having a unique and branded image that explains your event will give Facebook users the knowledge they need to make sure they add your event to their calendars.
Don’t have an engaging event logo or photo? Experienced, professional graphic designers are here to save the day. Design experts can help you create images that will be associated with your upcoming event. From cover photos to digital and print flyers, designers can create visual content you’ll want to share with everyone. And they don’t stop there. Don’t be afraid to ask if there’s any other digital content you should create. Whether it’s videos, images or even clever memes, the more digital content you produce, the more content your audience is able to share, which results in furthering your reach.
Optimize Your Page
Search engine optimization is a key tool marketers include in digital marketing strategies. Including keywords in your about section helps people find your page easily when searching for topics that relate to your event. The higher you are on a search, the more page clicks you receive.
An SEO specialist can help you research what keywords are most popular and which will result in the most page visits. After deciding the keywords you want to use, be sure to develop compelling copy. Copywriters are great for developing copy that not only informs your visitors about your event, but also entices them to attend.
Advertise Your Event on Facebook
In addition to remaining active on your own Facebook page, you’ll want to consider advertising elsewhere on Facebook so you can reach even more people who may not be familiar with your event. Consult with an advertising professional on how you can turn your digital images into a series of eye-catching ads that can be used on Facebook. They’ll be able to send you in the right direction as to who you should be targeting, when and what information your ads should include.
Make your transition to promoting events on Facebook an easy one. Appleton Creative is an award-winning, full-service marketing and advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect Orlando digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.