Archive for May, 2017

marketing Blog Roundup
May 31, 2017

In Case You Blinked – May 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in May 2017. Here’s what you may have missed: We Know What the Fox Says, But What Does He Look Like? We know what the fox says, but TBS Factoring Service, LLC came to us with another very important question: what does the fox look like? […]

aaf silver medal
May 30, 2017

A Golden Apple Wins a Silver Medal

Each year, American Advertising Federation (AAF) chapters select one exceptional member of the community to receive the highest honor possible in the organization — the Silver Medal Award. Individuals are vetted based on their outstanding contributions to both advertising and corporate social responsibility within the industry. This year’s recipient, our CEO and creative director, Diana […]

Color Psychology for branding agency
May 25, 2017

Reveal Your Brand’s True Colors

It’s no surprise that color has the potential to influence our moods. That’s why branding agencies pay such close attention to this notion when developing a brand’s identity. Color psychology is the study of color’s impact on audience perception and emotion. From optimism to strength, colors represent a wide array of emotions, therefore, it’s crucial […]

seaside bank
May 24, 2017

Seaside National Bank & Trust Wins Big with OBJ

We’re happy to congratulate our longtime client, Seaside National Bank & Trust, for the brand’s impressive win — it’s currently ranked as the top community bank in Central Florida by Orlando Business Journal, a valuable trade publication for business professionals across the region. Headquartered in Downtown Orlando, Seaside Bank has locations across Florida including, Naples, […]

Orlando Award-Winning Marketing Agency
May 23, 2017

Seeing Double: We’re Triumphing in Two Award Competitions

This year has already proven to be another successful year for this repeat award-winning marketing agency. We’ve just received another round of marketing prizes, this time from Creativity International Awards and the Aster Awards. For almost 50 years, Creativity International Awards has presented trophies to the best advertising and marketing projects across the globe based […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

volunteer meals on wheels
May 17, 2017

Delivering for Meals on Wheels is the Real Deal

Recently, Appleton worked with Seniors First on several campaigns, which included a full rebranding, social media, public relations, and digital and traditional marketing, in addition to a campaign to recruit volunteers for its Meals on Wheels program. After finishing production of all the pieces, we felt we could do more to help hungry seniors in […]

Award-Winning nonprofit Website
May 11, 2017

Victory Cup Initiative: The Ultimate Goodwill with the Ultimate Website

Victory Cup Initiative, an annual philanthropic competition, works to provide a platform for Central Florida nonprofits to tell their stories, partner with local business and win grant money ranging from $1,000 to $20,000. In just the last two years, Victory Cup Initiative has provided over $80,000 to various charitable organizations with the generous help of […]

pro designer vs diy
May 10, 2017

Why Professional Design Delivers More Than DIY

You may have a hammer and nails, but you wouldn’t build your own house. The same applies for graphic design. Although DIY design tools exist as an alternative to hiring a designer, your company’s image isn’t where you want to pinch your pennies. Professional designers are trained to convey your message and being credibility to […]

video production for OUC
May 9, 2017

Our H2OUC Video is Making a Splash

Central Florida’s reliable electric and water provider, Orlando Utilities Commission was enthusiastic to share the extensive measures it takes to create its great-tasting water, or as they like to call it, H2OUC. OUC requested our video production company to shoot and edit an informative video that captures the great care involved in preparing the water, […]