Archive for June, 2017

marketing Blog Roundup
June 30, 2017

In Case You Blinked – June 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in June 2017. Here’s what you may have missed: The Backbone of Branding: Why Branding Sessions Are So Important for Businesses Is your brand identity conveying what you want it to? Discover the key to brand strategy:   High-five, Derricka, it’s Your Fifth Appleton […]

ICCA Summit
June 30, 2017

The Proof is in the Pudding: The International Corporate Chefs Association Celebrates Its 15th Anniversary

The International Corporate Chefs Association (ICCA) has a lot on its plate as it celebrates its 15th anniversary. Our long-time partner, which caters to chefs from the top 200 foodservice operations, provides members with exclusive networking opportunities, as well as a chance to stay up-to-date with the hottest industry trends. Because Appleton has been producing videos for […]

4th of July Fireworks Shows
June 27, 2017

Things to Do in Red, White and Blue: Central Florida 4th of July Fireworks Shows

Celebrating the 4th of July in Central Florida means sun, surf, fireworks and maybe a theme park, or two. With a variety of exciting events happening across the area, we’ve compiled the biggest and brightest fireworks shows to dazzle and delight every spectator.   Don’t let your marketing campaign fizzle out. Appleton Creative is an […]

Creative Brochure Design for Central Florida Sports Commission
June 26, 2017

Our Central Florida Sports Commission Brochure Just Scored!

The Central Florida Sports Commission (CFSC) is responsible for bringing some of the largest sporting events to our region for over two decades. Since 1993, CFSC’s goal has been to conceive and promote marquee sports and events in order to boost our local economy. CFSC approached Appleton to develop a creative brochure design showcasing the […]

June 21, 2017

Brighten Up Your Rainy Day with These Things to Do in Orlando When it Rains

Locals are armed with umbrellas in preparation for the inevitable afternoon showers that accompany Orlando summers. Rainy season is here, and there’s no fighting it. Fortunately, there’s no shortage of exciting things to do around town, rain or shine. To ensure that the bad weather doesn’t put a damper in your day, we’ve compiled a […]

Effective Copywriting Tips
June 20, 2017

Copywriting: Why Saying Less is Best

Despite common misconceptions about writing, complex sentences and big words don’t necessarily make you a better writer. The “less is more” concept rings true when it comes to getting your message across in the world of advertising. Clear and concise language is one of the most effective copywriting tips for three important reasons. Short Attention […]

Real Estate Development Marketing for EastGroup Properties
June 15, 2017

Client Spotlight: Developing Properties & Brands with EastGroup

As an Appleton client since 2012, EastGroup Properties is a longtime partner we are always excited to work with. This equity real estate investment trust focuses on the development, acquisition and operation of industrial properties across the Sunbelt. With a portfolio covering 38.5 million square feet, EastGroup Properties often comes to Appleton with newly acquired […]

Effective Social Media Marketing Tactics
June 13, 2017

Navigating the Social Landscape: Effective Social Media Marketing Tactics

As online platforms continue to grip mass audiences, companies are still learning how to navigate the digital marketing plane effectively. A form of digital marketing that is continuing to earn merit with companies is social media marketing. These social platforms allow you to connect, communicate and engage with your target audiences at a lower cost […]

Tips for Working with Audio in Ads
June 8, 2017

Audio Tips That Are Music to Our Ears

Audiences may not realize it, but something that usually goes unnoticed in ads is the music. This lack of acknowledgement may actually prove to be a good thing. That’s because when sound is done right, it seamlessly blends into the surrounding content which often causes it to be overlooked. From an outsider’s perspective, it’s common […]

Derricka Anniversary at Orlando-based digital marketing agency
June 6, 2017

High-five, Derricka, it’s Your Fifth Appleton Anniversary

As our office’s go-to problem solver, Derricka White is always ready to help the team in any capacity. Having worked at this Orlando-based digital marketing agency for five years, Derricka excels as a production assistant in charge of the various tasks necessary to keep Appleton running efficiently. In a serendipitous meeting, Derricka met Appleton’s creative […]