Archive for July, 2017

marketing Blog Roundup
July 31, 2017

In Case You Blinked – July 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in July 2017. Here’s what you may have missed: Find Your “It” Factor with Strategizeit Consulting Learn how we maximized Strategizeit Consulting’s brand image so they can continue defining their clients’ “it” factor:   We’re Chatty About Snapchat’s New Advertising Options Think you’re seeing […]

Effective Email Marketing tips
July 27, 2017

7 Effective Ways to Master Email Marketing

A clustered inbox is every email marketer’s worst enemy. With an average user receiving approximately 88 emails per day, it’s becoming increasingly harder for companies to stand out from the crowd. For this reason, unique and strategic email marketing campaigns are now more important than ever. Here are seven email marketing best practices that will […]

dark social media traffic
July 25, 2017

Who Said Dark Social Had to Be So … Dark?

Technology is constantly developing and the way we communicate is changing every day, especially through social media. Thousands of articles and links are being shared on social media platforms by the minute and that’s not even the half of it. Sharing content through private channels such as email and online chats is also becoming an […]

video marketing for orlando international airport
July 20, 2017

Orlando International Airport is Taking Flight with a New Video

Fasten your seatbelt because the Greater Orlando Aviation Authority (GOAA) is showing no signs of cooling its jets. The organization, which manages the award-winning Orlando International Airport and Orlando Executive Airport, needed an updated video to highlight its recent achievements and improvements. Because Appleton has a long history of providing GOAA with video marketing, Orlando […]

content marketing
July 18, 2017

Increase Conversions with Digital Content Marketing

In the world of advertising today, content marketing is smart marketing. It’s marketing that people receive value from and want to consume. It gives your company credibility and sparks interest in your brand. When you have that combination, conversion rates increase and your brand is one step closer to connecting with members of your target […]

2017 Best Places to Work Orlando
July 13, 2017

The Verdict Is In: Appleton Named as 2017 Best Place to Work

Our clients and partners already know that Appleton creates outstanding work, but did you know that we’re also one of the best places to work in Orlando? We were recently chosen as finalists in the Orlando Business Journal’s 2017 Best Places to Work. The contest awards those companies that understand the importance of investing in […]

Net Neutrality
July 12, 2017

Internet-Wide Day of Action to Save Net Neutrality

Today is the day we save the internet. The FCC wants to destroy net neutrality and give big cable companies control over what we see and do online. If they get their way, they’ll allow widespread throttling, blocking, censorship, and extra fees. Today, the internet will come together to stop them. What is net neutrality? […]

orlando CPR Training
July 11, 2017

Stayin’ Alive: Hands-Only CPR Class

According to the Orlando Fire Department, Orlando is currently ranked the second safest city in reviving victim rates. To assist Mayor Buddy Dyer in his efforts to make our city the safest in the country, we recently participated in a hands-only CPR training course. We learned that more than 350,000 cardiac arrests happen in the […]

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

StrategizeIt Consulting
July 5, 2017

Find Your “It” Factor with Strategizeit Consulting

Founded almost a decade ago, Strategizeit Consulting has been in the business of your business since 2008. Specifically, the team focuses on strategic development and direction of businesses with the goal of defining the company’s “it” factor. The process of finding that “it” factor involves a comprehensive examination of each company, and partners Theresa Heldt […]