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Orlando International Airport is Taking Flight with a New Video

Posted on: July 20th, 2017

video marketing for orlando international airport

Fasten your seatbelt because the Greater Orlando Aviation Authority (GOAA) is showing no signs of cooling its jets. The organization, which manages the award-winning Orlando International Airport and Orlando Executive Airport, needed an updated video to highlight its recent achievements and improvements. Because Appleton has a long history of providing GOAA with video marketing, Orlando International Airport was in good hands.

With all the modifications that have occurred throughout the past four decades, GOAA was eager to showcase the airport’s transformation. Over the years, Appleton has collected footage of Orlando International Airport, accumulating B-roll that highlights the progress that has been made, in addition to obtaining more recent footage of the airport to show off its newest upgrades. Our video marketing team recently had the pleasure of interviewing Executive Director Phil Brown and Chairman Frank Kruppenbacher. The two members emphasized how the airport’s success is largely due to the impact of their predecessors. To modernize the video, our editors incorporated GOAA’s brand colors in a timeline theme, showing how the airport has progressed over the years. The theme paid homage to GOAA’s beginnings and the past board members who initiated some of the airport’s monumental renovations. Appleton’s video marketing team was honored to create a video that featured the evolution of the airport, as well as shedding light on influential members.

Orlando International Airport first began as a military base, but was eventually turned over to the City of Orlando and given the international airport status in 1976. A year prior to establishing Orlando International Airport, GOAA was conceived to overlook expansion projects. Since the beginning, members of GOAA knew it was imperative for the Central Florida region to maintain a thriving airport due to Orlando being one of the top U.S. destinations. GOAA has proved its positive influence on the community, especially with one of its most recent accomplishments in 2016 when a record-breaking 42 million passengers passed through the gates of Orlando International Airport, making it the second largest, which manages the award-winning Orlando International Airport and Orlando Executive Airport, needed an updated video to highlight its recent achievements and improvements. Because Appleton has a long history of providing GOAA with video marketing, Orlando International Airport was in good hands.

With all the modifications that have occurred throughout the past four decades, GOAA was eager to showcase the airport’s transformation. Over the years, Appleton has collected footage of Orlando International Airport, accumulating B-roll that highlights the progress that has been made, in addition to obtaining more recent footage of the airport to show off its newest upgrades. Our video marketing team recently had the pleasure of interviewing Executive Director Phil Brown and Chairman Frank Kruppenbacher. The two members emphasized how the airport’s success is largely due to the impact of their predecessors. To modernize the video, our editors incorporated GOAA’s brand colors in a timeline theme, showing how the airport has progressed over the years. The theme paid homage to GOAA’s beginnings and the past board members who initiated some of the airport’s monumental renovations. Appleton’s video marketing team was honored to create a video that featured the evolution of the airport, as well as shedding light on influential members.

Orlando International Airport first began as a military base, but was eventually turned over to the City of Orlando and given the international airport status in 1976. A year prior to establishing Orlando International Airport, GOAA was conceived to overlook expansion projects. Since the beginning, members of GOAA knew it was imperative for the Central Florida region to maintain a thriving airport due to Orlando being one of the top U.S. destinations. GOAA has proved its positive influence on the community, especially with one of its most recent accomplishments in 2016 when a record-breaking 42 million passengers passed through the gates of Orlando International Airport, making it the second largest airport in Florida.

Don’t fly under the radar. Appleton Creative is an award-winning, full-service video and film production studio located in Orlando, Florida. Appleton works with local, national and international clients to deliver compelling visual stories that speak to audiences in the most influential way — through their emotions. Your video and film production goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.