Archive for August, 2017

Real estate video marketing
August 31, 2017

Real Estate Videos That Will Make House Hunters Say “Home Sweet Home”

Successful real estate agents know that opportunity knocks on every door, which is why they often explore innovative techniques to appeal to potential buyers. Nowadays, homebuyers are more likely to turn to the internet when searching for homes, instead of soliciting the help of agents. Don’t let this discourage you ­­­­­­— there’s one way you […]

food marketing for gcia
August 29, 2017

Say Cheese: GCIA Takes Over the Dairy State

The big cheese of culinary, a.k.a. the Global Culinary Innovators Association (GCIA), recently took a trip to Wisconsin. Since Wisconsin is responsible for the highest volume of cheese production in America, GCIA was eager to give its members a firsthand look at what goes into the rigorous operation. The members visited multiple dairy farms and […]

darden restaurants gift card design
August 24, 2017

Today’s Special: Darden’s Delectable Gift Cards

As a top 100 company ranked on the New York Stock Exchange, Darden Restaurants is the organization behind your favorite restaurants. In fact, Darden owns and manages eight beloved restaurant chains, Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, Yard House, The Capital Grille, Cheddar’s Scratch Kitchen and Eddie V’s Prime Seafood. The recent acquisition […]

Outdated SEO strategies
August 22, 2017

5 Outdated SEO Strategies That Have Got to Go

It’s no secret that a successful search engine optimization (SEO) strategy is the key to increasing organic web traffic and improving your search rankings. However, it’s a field that’s constantly changing, meaning strategies and tactics that used to work 10-15 years ago are no longer effective today. In fact, search engines are updated more than […]

Environmental Branding
August 17, 2017

Environmental Branding Offers Big Benefits to Your Company

Cohesive and strong branding is the first step in a successful product, but the vast galaxy of environmental branding is key to putting stars in the eyes of your consumers. Environmental branding is the process of designing a three-dimensional space that reflects your company identity. It offers a powerful way to enliven employees and introduce […]

soul happy video
August 15, 2017

Unlock Potential and Discover Positivity with Soul Happy

For those seeking happiness, Soul Happy is the go-to solution for tapping into your fullest potential. Offering a readily available process to assist people in releasing their negativity, Soul Happy provides a convenient, relaxing and cutting-edge way to let the worries of your world melt away. Specifically, the brand’s patented Soul Happy Technique combines therapeutic […]

benefits of outstream video ads
August 9, 2017

Outstream Video Ads Are Rapidly Becoming Mainstream

It’s no secret that video has been dominating the advertising game in recent years, so much so, that video satisfaction has the ability to skyrocket purchase intent by 97%. This success has driven more advertisers to incorporate video into their marketing campaigns. If your business is interested in a progressive, up-and-coming format that offers more […]

pet photography orlando
August 7, 2017

A Paws-itively Wonderful Time at Appleton

We’re in the dog days of summer and last Friday, August 4th, was no exception. Macbeth Studio took over our office space from 1 – 6 p.m. for its annual Dog Days Pet Portraits, and we paws-itively had a blast. In fact, Macbeth Studio’s Dog Days have proven so popular that we opened a second […]

orlando graphic designer
August 3, 2017

We’re Sweet on Eric for His Sixth Appleton Anniversary

As an art director, graphic designer and senior animator at Appleton, Eric’s lengthy career experience shines through. Especially with all the projects he’s completed for clients ranging from Hilton and Earthlinked Technologies to Orlando Health and Darden. Following the sixth year anniversary tradition, this month we’re celebrating his “candy anniversary.” With nearly 20 years of […]

reduce web page loading time
August 1, 2017

Need for Speed: Website Edition

Check Engine Light Interested in increasing your company’s digital reach? The first place to address may be your website speed. According to Google, 200 milliseconds is the maximum length of time users will wait before dropping off your website due to the load time. For efficiency, you need to meet and maintain that .2 second […]