As Gordon B. Hinckley once said, “You can’t build a great building on a weak foundation.” The same could be said for business. Without a solid foundation and plan, your business will not be as successful as it could be. Unfortunately, only 7% of marketers feel they have effective marketing and 51% of businesses don’t even have a marketing strategy, which is the key to a serious competitive advantage.
Our mission as strategic planning consultants is to provide a brand with a game plan to achieve specific goals and objectives. Strategic planning involves exploring and evaluating every aspect of your marketing program and covers everything from goals to measurement. It’s the first phase after a discovery meeting and involves developing an expert insight into your brand and building a creative marketing strategy that fits your values and attributes.
Developing a strategy takes time, resources and commitment. Strategic planning consultants can assist with research and development, marketing plans, campaign planning, assessed growth plans and more. Each of these serve as a building block for the success of your business. Here’s how:
When a mission exists without a plan, priorities are unclear and the success of your business is compromised. Strategic planning helps you clearly define the purpose of your organization and establish goals that are consistent with your mission. Having a clear vision enables a company to develop a roadmap to success.
When a strategic marketing plan is set in place, it’s much easier to communicate your goals with employees and clients. The knowledge that certain steps need to be taken in order to achieve a desired outcome is not enough. The vision must be communicated efficiently through a strategic plan.
The core purpose of creating a strategic marketing plan is to enable a company to take action that will lead to positive results. Having a strategic plan in place allows you to evaluate your company’s progress and success. It provides tangible insights that allow you to see what’s working and what’s not.
“Where are we now?” and “Where do we want to be?” are very important questions we ask when developing a strategic plan. Answering them means considering your organization’s strengths and weaknesses and finding out how to capitalize on the former. Fortunately, this process can produce great clarity and direction for your business.
Build a strategy for success with some help from your friends. Appleton Creative is an award-winning, full-service public relations agency located in Orlando, Florida. Appleton works with local, national and international clients to engage, inform and persuade target audiences of all types and sizes. Through strategic planning, media advisories, press releases, events and reputation management, Appleton can publicize and manage your company’s products, events and achievements. Your PR goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.