A Delicious Marketing Campaign for Pearson’s Catering & Café

Posted on: January 23rd, 2018

pearsons cafe & catering

Pearson’s Catering & Café combines high-quality ingredients with classically trained culinary skills to deliver delicious dishes across Central Florida. As a professional catering company, Pearson’s specializes in holiday events, but scrumptious seasonal dishes aren’t all it offers. Pearson’s has been creating perennial culinary delights for corporate events, weddings, private dinners and more for over 15 years.

As an experienced Orlando digital marketing agency, we implemented a full-scale digital campaign to promote Pearson’s holiday offerings, and we’re ready to work with your company’s year-round marketing needs.

As companies celebrate a successful year, engaging in team building and stress relieving events are necessary to end on a great note. Because the main ingredient of these events is food, our target audience for Pearson’s digital marketing campaign was businesses and corporations in Orlando.

To effectively reach Pearson’s core consumers, we implemented several digital strategies, including pay-per-click (PPC) ads and a dedicated landing page. Our PPC ads incorporated engaging messaging meant to entice viewers to click through. Using this strategy, our click-through rate averaged at 4.64%, well above the average 2% for search ads.

The PPC ads directed consumers to a dedicated landing page where they could view Pearson’s special holiday menu and place a catering order. Filled with festive symbols, including a happy marshmallow snowman and warm, inviting copy, the landing page offered visitors a sense of relaxation and more importantly, a sudden craving for delicious food. This digital strategy increased Pearson’s website’s page views by 21%, sessions by 82% and users by 109%.

Working with Pearson’s Catering & Café in the past, we created its new slogan, “Made with Love from Scratch,” to best describe the passion this company puts into its work. Additionally, we’ve worked with them to expand their brand presence on projects including fresh menus and brochures, event signage for the Festival of Trees, website upgrades and an improved digital presence.

Does your digital marketing deserve year-round sizzle? Appleton Creative is an award-winning, full-service Orlando digital marketing agency. Appleton works with local, national and international clients to deliver custom content, persuasive online ads and expertly crafted campaigns. By implementing valuable and shareable digital content strategies, Appleton can create the perfect social and digital marketing experience for your brand and audience. Your Internet advertising goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.


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