Global leader Tavistock, a privately held investment company with over 200 holdings, recently tasked Appleton Creative to design and develop a new website for their web headquarters and for their Albany, Bahamas property owned by Tiger Woods, Ernie Els and Joe Lewis.

The Challenge: Highlight the investment group’s growth and diversity while making the sites information resources for current and potential investors through intuitive design and functionality.

The new sites are a success. Albany’s new website saw over 10,000 visitors during the two-day Tavistock Cup event shortly after launching. The 2011 Tavistock Cup Journal and event collateral, also produced by Appleton Creative, drove additional web traffic to the family of Tavistock sites.

Appleton Creative has additionally partnered with Tavistock to create sites for Stockworth Realty and Isleworth Realty. This initiative will debut later this quarter with an MLS feed for Stockworth Realty properties and interactive features showcasing Isleworth as the premiere luxury community in Central Florida.

Appleton Creative is honored to partner with Tavistock and appreciates the trust they put in us to represent their valued brand, now and in the future.

During the month of December, Appleton ran a Facebook campaign to raise funds for the group and are proud to announce a total donation of $250 to help our four-legged companions. Just because the holiday season has come to an end and 2012 is here doesn’t mean that man’s best friend should be forgotten – do your part and check out Pet Rescue by Judy at http://www.petrescuebyjudy.com.

Here are a few of our 2011 Faves

Golf Channel – Environmental Branding

Anyone up for a round of golf? When Golf Channel chose Appleton Creative as their agency for environmental branding, we were thrilled. The opportunity allowed us to thread the Golf Channel brand throughout the new space at their Orlando headquarters.

TBS Factoring Service – Unique Client

What does Appleton know about trucking? Quite a bit, actually! TBS proved to be our most unique new client, and we loved testing our blue-collar design grit. They liked our original illustrations so much that it inspired the company to rebrand!

Hilton Grand Vacations – Getaways

Did someone say vacation? Our relationship with Hilton has been very dear to us here at Appleton. The best part? Our web team gets the chance to design functional sites with clean design and great interactive features, such as vacation personality profiles for club members.

Dean Mead – Orlando-based professional service

Order in the court! Appleton is known for being a fun place, but we enjoy putting on our big-kid clothes too. A redesign for Orlando-headquartered Dean Mead had us in a well-polished mindset.

Tavistock – Long-term Partnership

Tiger Woods returned! It’s always a thrill to be involved in the world-famous Tavistock Cup as well as any of our other Tavistock projects – from Isleworth Living Magazine to website designs for Albany Bahamas, Stockworth Realty, Tavistock Group and Isleworth Realty, we welcome any Tavistock challenge.

Brent Trotter, President/CEO spoke about the great rise in homelessness in Orlando. There are some elementary schools that report 20% of their students are homeless. Out of the homeless male population, 25% have served in our military and another 25% are recently unemployed and are homeless for the first time in their lives.

Please go to their website and see where you can donate time or goods:
http://www.centralfloridahomeless.org/

Send this link to your friends, and for more information on how to help visit:
http://www.petrescuebyjudy.com/

The work displayed in our gallery was created through Pasadena Villa’s art therapy program. Residents created the art as an expression of their thoughts and feelings. We had a great time at the exhibit and are proud to show their work in our Giving Circle Gallery through the end of the year!

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Equipment manufacturer Wacker Neuson selected Walker Miller to be one of only four distributors in the nation to be a stop along its equipment roadshow. Guests were invited to view and demo equipment, including getting behind the controls of one of its vertical digging system excavators. Those who took upon this challenge were tasked with carefully grabbing softballs from the tops of narrow construction partitions, and dropping them into an orange bin… all without knocking anything down!

Despite being told it was “just like playing a video game,” our visiting web strategist, Jamie Kruger, only managed to pickup one of five softballs. (Though by the end of the day, 0 for 5 was a typical score.)

Thankfully, Jamie’s online performance for Appleton clients fares much better, as he has recently finished an SEO overhaul of the Walker Miller online store. Where the website was previously invisible to Google, today it appears at the top of results for most of the thousands of parts it stocks, enabling Walker Miller to more effectively branch out of the Florida region.

Appleton Creative looks forward to Walker Miller enjoying their next 50 successful years!

The Giving Circle™  is a colorful and poignant collage, the first one designed by Diana LaRue, President and owner of Appleton Creative, for the firm’s new downtown office. Instead exhibiting Appleton’s numerous awards throughout the firm’s new space, LaRue wanted to create a gallery featuring works of art to bring awareness to charitable organizations. A different charity is featured quarterly, and LaRue dedicated a portion of the gallery solely to the Giving Circle art.

“One picture can tell a thousand words,” said LaRue. “I want to use art to bring awareness to what really matters in life and our community needs.”

The Giving Circle™ has been so well received that, in addition to the City Hall Giving Circle™, LaRue intends to donate a personalized Giving Circle™ to select Central Florida organizations demonstrating a commitment to serving their community. To date, Great Oaks Village and the Juvenile Diabetes Research Foundation have been recipients.

The City of Orlando’s Giving Circle™ features members of our community that are dedicated to improving the city, as well as quotes from each person expressing what they have given to Orlando, and what the city has in turn given to them.

]]> http://appletoncreative.com/2011/10/new-giving-circle-for-city-of-orlando-unveiled-at-mondays-state-of-downtown-address/feed/ 0 http://appletoncreative.com/2011/10/who-loves-orlando-we-do/ http://appletoncreative.com/2011/10/who-loves-orlando-we-do/#comments Tue, 25 Oct 2011 20:16:23 +0000 admin http://appletoncreative.com/?p=2469 Click below to view a clip from yesterday’s State of Downtown address, where Mayor Dyer announced the winner of the “Why I Love Orlando” contest to find affordable ways to improve our downtown community. Head Appletonian Diana LaRue was on the winning team!

Were you part of the fun? If so, check out the answers below:

Cognitive

1. Just Right
2. Right Under Your Nose
3. Did It Cross Your Mind
4. Looking Out for #1
5. Sit Ups

See

1. Pencil Shaving
2. Paper Towel
3. Computer Monitor
4. CD/DVD
5. Book/Paper

Smell

1. Anise
2. Rosemary
3. Cinnamon
4. Vanilla
5. Dirt/Mushroom

Touch

1. Flower Petal
2. Q-tips
3. Tin Foil
4. Dry Pasta
5. Velcro

Hear

1. Alligator
2. Celery Breaking
3. Whale Call
4. Leaves
5. Oboe

Taste

1. Dr. Pepper
2. Strawberry Cheesecake
3. Root Beer
4. Apple
5. Cappuccino

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