Archive for the ‘Branding & Campaigns’ Category

Real Estate Development Marketing for EastGroup Properties
June 15, 2017

Client Spotlight: Developing Properties & Brands with EastGroup

As an Appleton client since 2012, EastGroup Properties is a longtime partner we are always excited to work with. This equity real estate investment trust focuses on the development, acquisition and operation of industrial properties across the Sunbelt. With a portfolio covering 38.5 million square feet, EastGroup Properties often comes to Appleton with newly acquired […]

brand strategy sessions
June 1, 2017

The Backbone of Branding: Why Branding Sessions Are So Important for Businesses

Whether you know it or not, your company has a brand identity. Is yours conveying what you want it to? Some of the world’s largest and best-known businesses are easily identified because of their branding. Without a defined language, format, philosophy and culture, it’s hard for an audience to immediately recognize what your business is, […]

Color Psychology for branding agency
May 25, 2017

Reveal Your Brand’s True Colors

It’s no surprise that color has the potential to influence our moods. That’s why branding agencies pay such close attention to this notion when developing a brand’s identity. Color psychology is the study of color’s impact on audience perception and emotion. From optimism to strength, colors represent a wide array of emotions, therefore, it’s crucial […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

pro designer vs diy
May 10, 2017

Why Professional Design Delivers More Than DIY

You may have a hammer and nails, but you wouldn’t build your own house. The same applies for graphic design. Although DIY design tools exist as an alternative to hiring a designer, your company’s image isn’t where you want to pinch your pennies. Professional designers are trained to convey your message and being credibility to […]

Orlando Branding Agency Creates Foxhole Logistics' Branding
May 2, 2017

We Know What the Fox Says, But What Does He Look Like?

As the newest addition to the TBS Factoring Service family of companies, we’re proud to introduce Foxhole Logistics and its new branding. This high-tech brokerage, or logistics, company provides freight shipping services using state-of-the-art technologies to select the right equipment and best route planning for carriers. As the sixth company to join the TBS family, […]

NextStep Orlando at victory cup initiative
February 2, 2017

A Victorious Day for Central Florida Nonprofits

Thursday, February 2nd marked Victory Cup Initiative’s second annual philanthropic competition held at Rollins College in the Harold and Ted Alfond Sports Center. Ten nonprofit finalists were hand-selected to undergo a storytelling workshop led by Rick Stone that helped them refine their unique stories and nonprofit branding strategy. Presenting to more than 400 Orlando influencers […]

3 ways to avoid brand inconsistencies
November 7, 2016

3 Impactful Ways to Avoid Brand Inconsistencies

Corporate branding can be a challenging task to small or start-up companies. In a survey about company investments, 82% of respondents see brand strength as a determining factor for key stakeholders. Your brand should reflect the values and mission of your company. Inconsistency causes consumers to view a company as unprofessional. There’s also wasted time […]

orlando dragon boat festival
October 17, 2016

Paddle Faster, I Hear Drummers: Dragon Boat 2016

What activity requires a group of people working in unison and provides a full body workout? The Orlando International Dragon Boat Festival, of course. With over 70 teams that partake in this competitive paddle race, it’s the largest event of its kind in Florida. And for the third year in a row, the Appleton team […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]