Archive for the ‘Branding & Campaigns’ Category

NextStep Orlando at victory cup initiative
February 2, 2017

A Victorious Day for Central Florida Nonprofits

Thursday, February 2nd marked Victory Cup Initiative’s second annual philanthropic competition held at Rollins College in the Harold and Ted Alfond Sports Center. Ten nonprofit finalists were hand-selected to undergo a storytelling workshop led by Rick Stone that helped them refine their unique stories and nonprofit branding strategy. Presenting to more than 400 Orlando influencers […]

3 ways to avoid brand inconsistencies
November 7, 2016

3 Impactful Ways to Avoid Brand Inconsistencies

Corporate branding can be a challenging task to small or start-up companies. In a survey about company investments, 82% of respondents see brand strength as a determining factor for key stakeholders. Your brand should reflect the values and mission of your company. Inconsistency causes consumers to view a company as unprofessional. There’s also wasted time […]

orlando dragon boat festival
October 17, 2016

Paddle Faster, I Hear Drummers: Dragon Boat 2016

What activity requires a group of people working in unison and provides a full body workout? The Orlando International Dragon Boat Festival, of course. With over 70 teams that partake in this competitive paddle race, it’s the largest event of its kind in Florida. And for the third year in a row, the Appleton team […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]

dude, she totally wanted it
September 13, 2016

Intervention is Prevention: The Campaign That Takes a Stand for Active Bystander Training

The Victim Service Center of Central Florida transforms lives and works to prevent violence in our community every day. In collaboration with the Victim Service Center (VSC), Appleton branded, developed and launched the Your Voice is Their Voice campaign, a multimedia project that used compelling graphics, impactful statistics and the information high school and college […]

September 8, 2016

Sexy (Yes, We Said Sexy) Collateral: Make a Sensual Impression with Paper & Print Techniques

In our digital world, holding a tangible sheet of paper in your hands is a refreshing change. It’s similar to holding a paperback book rather than an e-reader. Inputting simple changes, like rounded edges or a unique way to open the piece, makes an impactful creative difference. The sensory connections to paper convey a sense […]

Global networking solutions rebrand
September 7, 2016

Global Network Services Rebuilds Brand with Appleton’s Strategic Solutions

For nearly 25 years, Global Network Services (GNS) has served its clients as a telecommunications agent providing voice, data and Internet services to more than 700 accounts in almost every state within the U.S. After a longtime focus on perfecting its complex applications to simplify the technological needs of its customers, GNS took attention to […]

Orange County Library System Advertising Campaign
August 2, 2016

Along with Books, Check Out the New Library

There is a stigma that libraries are places specifically for reading. While many libraries across the nation have tried to dispel this myth by introducing movies and music to their collections, they have struggled to gain more visitors to their branches. However, realizing the challenge at hand, the Orange County Library System enlisted the efforts […]

St james cathedral school
July 27, 2016

Back to School Branding for St. James Cathedral School

To display its commitments to excellence and spirituality, St. James Cathedral School enlisted Appleton’s help with enhancing its school branding efforts. The school wanted a strong brand that conveys its Catholic roots and devotion to service learning. Open since 1928, St. James Cathedral School is a Catholic school in Downtown Orlando where children pre-kindergarten through […]

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]