Archive for the ‘Branding & Campaigns’ Category

St james cathedral school
July 27, 2016

Back to School Branding for St. James Cathedral School

To display its commitments to excellence and spirituality, St. James Cathedral School enlisted Appleton’s help with enhancing its school branding efforts. The school wanted a strong brand that conveys its Catholic roots and devotion to service learning. Open since 1928, St. James Cathedral School is a Catholic school in Downtown Orlando where children pre-kindergarten through […]

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]

Florida Lawyer Mutual Insurance Company Rebrand
June 30, 2016

This is what a Winning Case Looks Like: FLMIC’s Rebrand

Rebranding The Deliverables Created by the Florida Bar in 1987, Florida Lawyers Mutual Insurance Company plays an important role in our state. It provides lawyers with indemnity and defense costs protection in connection with claims that may arise while providing professional services to a client. With over 75,000 lawyers in Florida, Florida Lawyers Mutual serves […]

offline marketing materials
June 23, 2016

How Using Traditional Offline Advertising Mediums Supports Your Brand Online

The influence of the digital age is not to be underestimated. From news and entertainment to companies and consumers, it seems like everything and everyone is heading to the Internet. But don’t be fooled, traditional advertising and marketing strategies are needed to support and boost your brand. Tangibles Physical items can make a big impact […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

Seniors First Meals, in-home care and more.
May 10, 2016

Local Nonprofit Celebrating Major Milestone with Party and Rebrand

FOR IMMEDIATE RELEASE  Local Nonprofit Celebrates Major Milestone Seniors First, Central Florida’s Oldest and Largest Agency Serving Senior Citizens, Turns 50 and Announces New Identity Orlando, FL. – May 10, 2016 – Seniors First, Inc., a local nonprofit dedicated to helping seniors maintain their health and independence, commemorates 50 years of serving our community this May. […]

Fostering a Brighter Future, Foundation for Foster Children
April 19, 2016

Foundation for Foster Children Adopts Fresh Direction to Better Inform the Community

Less than 3% of all children who enter foster care in their lives graduate college and 25% will be homeless after age 18. Foundation for Foster Children (FFC) provides care and opportunities for the estimated 1,500 children and young adults in the Central Florida foster care system. With the help of mentors, volunteers and local […]

Appleton Sports Marketing Football Helmet
April 7, 2016

Collect Your All-Access Credentials with Appleton Sports Marketing Division

Orlando City Lions. Orlando Magic. UCF Knights. Spring Training. NASCAR. ESPN. The Golf Channel. USTA. Citrus Bowl. Surprise! Suddenly, Central Florida is an epicenter of sports, bringing your company new opportunities for in-game exposure, multimedia ads, experiential opportunities and more VIP packages than your HR and sales teams can handle. Where others look at a […]

March 14, 2016

Celebrate Our Nation’s Heroes with Orlando Solar Bears Military Weekend

The Orlando Solar Bears welcome all active military, veterans, families and friends of those who served to its Military Weekend. Join the celebration as the team takes on the Adirondack Thunder on Saturday, March 19th at 7 p.m. and Sunday, March 20th at 6 p.m. and show your appreciation for those who have fought and […]

how to rebrand online
February 18, 2016

How to Successfully Rebrand Online

A brand is more than a logo or a perfectly planned color scheme. It’s a promise to your customers. To move your company forward, harmonize your business’ identity with its brand and better identify your goals, your brand must be cohesive across all platforms. Already tackled your stationery and collateral? You’re likely forgetting the bigger […]