Archive for the ‘Digital Marketing’ Category

benefits of outstream video ads
August 9, 2017

Outstream Video Ads Are Rapidly Becoming Mainstream

It’s no secret that video has been dominating the advertising game in recent years, so much so, that video satisfaction has the ability to skyrocket purchase intent by 97%. This success has driven more advertisers to incorporate video into their marketing campaigns. If your business is interested in a progressive, up-and-coming format that offers more […]

Effective Email Marketing tips
July 27, 2017

7 Effective Ways to Master Email Marketing

A clustered inbox is every email marketer’s worst enemy. With an average user receiving approximately 88 emails per day, it’s becoming increasingly harder for companies to stand out from the crowd. For this reason, unique and strategic email marketing campaigns are now more important than ever. Here are seven email marketing best practices that will […]

dark social media traffic
July 25, 2017

Who Said Dark Social Had to Be So … Dark?

Technology is constantly developing and the way we communicate is changing every day, especially through social media. Thousands of articles and links are being shared on social media platforms by the minute and that’s not even the half of it. Sharing content through private channels such as email and online chats is also becoming an […]

content marketing
July 18, 2017

Increase Conversions with Digital Content Marketing

In the world of advertising today, content marketing is smart marketing. It’s marketing that people receive value from and want to consume. It gives your company credibility and sparks interest in your brand. When you have that combination, conversion rates increase and your brand is one step closer to connecting with members of your target […]

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

July 5, 2017

Find Your “It” Factor with Strategizeit Consulting

Founded almost a decade ago, Strategizeit Consulting has been in the business of your business since 2008. Specifically, the team focuses on strategic development and direction of businesses with the goal of defining the company’s “it” factor. The process of finding that “it” factor involves a comprehensive examination of each company, and partners Theresa Heldt […]

Effective Social Media Marketing Tactics
June 13, 2017

Navigating the Social Plane: Effective Social Media Marketing Tactics

As online platforms continue to grip mass audiences, companies are still learning how to navigate the digital marketing plane effectively. A form of digital marketing that is continuing to earn merit with companies is social media marketing. These social platforms allow you to connect, communicate and engage with your target audiences at a lower cost […]

Video captions for social media videos
May 4, 2017

How Closed Captioned Videos Are a Total Game Changer

In recent years, social media has incorporated video into its format more than ever. Social video has morphed into a user-friendly tool to enhance the overall experience. Video captions for social media videos are essential to keeping your audience engaged. But here’s the kicker: a whopping 85% of Facebook videos are watched without sound. Can […]

video marketing strategies
April 26, 2017

Take Action on These 7 Digital Video Marketing Trends of 2017

Online video has turned into one of the most important tools for marketers to reach an audience, connecting business to consumer now more than ever. By 2019, 80% of all internet traffic will be credited to video views. Currently online video viewing makes up one-third of all internet activity. Creating a video marketing strategy online […]

infographic design
March 30, 2017

The Power Behind Infographics and What They Can Do For You

It’s no surprise why brands often use infographics to inform a mass audience, especially since people process visual content 600,000 times faster than they do text, and brands that do feature infographics online often increase their website traffic by 12%. Implementing infographics into your digital marketing strategy allows your site to attract more viewers, further […]