Archive for the ‘Digital Marketing’ Category

Effective Social Media Marketing Tactics
June 13, 2017

Navigating the Social Plane: Effective Social Media Marketing Tactics

As online platforms continue to grip mass audiences, companies are still learning how to navigate the digital marketing plane effectively. A form of digital marketing that is continuing to earn merit with companies is social media marketing. These social platforms allow you to connect, communicate and engage with your target audiences at a lower cost […]

Video captions for social media videos
May 4, 2017

How Closed Captioned Videos Are a Total Game Changer

In recent years, social media has incorporated video into its format more than ever. Social video has morphed into a user-friendly tool to enhance the overall experience. Video captions for social media videos are essential to keeping your audience engaged. But here’s the kicker: a whopping 85% of Facebook videos are watched without sound. Can […]

video marketing strategies
April 26, 2017

Take Action on These 7 Online Video Marketing Trends of 2017

Online video has turned into one of the most important tools for marketers to reach an audience, connecting business to consumer now more than ever. By 2019, 80% of all internet traffic will be credited to video views. Currently online video viewing makes up one-third of all internet activity. Creating a video marketing strategy online […]

infographic design
March 30, 2017

The Power Behind Infographics and What They Can Do For You

It’s no surprise why brands often use infographics to inform a mass audience, especially since people process visual content 600,000 times faster than they do text, and brands that do feature infographics online often increase their website traffic by 12%. Implementing infographics into your digital marketing strategy allows your site to attract more viewers, further […]

Orlando Web Design Agency Creates Website for Seaside Bank
March 21, 2017

Seaside National Bank & Trust Charters a New Course with a Website Clients Can Easily Navigate

Seaside National Bank & Trust has continued to focus on its clients by providing high-touch service with a one-on-one commitment you won’t find anywhere else. While providing its clients with five-star banking, insurance and wealth management services, Seaside National Bank & Trust has been growing internally.  They have grown exponentially since they formed and most […]

tips for marketing your business in 2017
March 9, 2017

A Bird’s Eye View: Marketing in the Year of the Rooster

With 2017 designated as the Chinese calendar year of the rooster, you can expect good qualities to flourish since roosters are considered talented, hardworking and resourceful. Use these skills and fresh marketing tips to stay ahead of the competition this year. Personalized Customer Experiences There is a growing focus on customer experience during business to […]

Facebook for event marketing
March 2, 2017

Planning an Event? Don’t Forget About Facebook

The digital space is rapidly proving to be a successful marketing medium, especially for publicizing large and small events. You may often stumble upon marketing materials for events in the form of videos, press releases or even quick mentions on a blog, but there’s one outlet you shouldn’t forget about using to promote your next […]

how to make emails convert
February 9, 2017

How to Write Emails that Convert

The digital marketing industry is a rapidly-changing landscape built on apps, social networks and trends that vary in popularity on a day-to-day basis. Despite the volatile nature of the Internet, one digital titan has managed to stand the test of time: email. For more than 20 years email has been a primary method of digital […]

inbound vs outbound marketing
January 17, 2017

Old Dog, New Tricks: Inbound vs. Outbound Marketing for Businesses

The internet has changed the game. The development of new digital mediums for content delivery has changed the ways a business can distribute its material to an audience. The way those viewers consume media and their expectations for how and when companies will market to them have also been altered. Traditional marketing, often referred to […]

January 10, 2017

New Year, New Google AdWords

With the new year comes new updates for your Google AdWords and text ads. Make sure you’re prepared for the upcoming expanded format. Old Acquaintances Can Be Forgotten Google AdWords is ushering in 2017 with a big change to its advertising set-up, and this change is certainly a good one for users and businesses alike. […]