Archive for the ‘Digital Marketing’ Category

when is the best time to post of social media
December 20, 2016

What’s the Best Time to Post on Social Media – For You?

Social media marketing can be a tricky landscape to navigate. Although businesses and consumers have never been more connected, that potential doesn’t automatically translate to increased conversion. Users have access to a variety of different platforms, each with distinct cultures and usage trends, which makes tailoring and timing your messages to get every post just […]

how to get my images found online
November 9, 2016

Lost and Found: Optimizing Your Online Images

Search engine optimization (SEO) is not simply a marketing buzzword. It’s the digital marketing practice that takes your website from lost in the Internet jungle to found at the forefront of consumer search engines. SEO doesn’t just pertain to your content’s text; it’s crucial that your images are optimized for search engines and that’s best […]

3 ways to avoid brand inconsistencies
November 7, 2016

3 Impactful Ways to Avoid Brand Inconsistencies

Corporate branding can be a challenging task to small or start-up companies. In a survey about company investments, 82% of respondents see brand strength as a determining factor for key stakeholders. Your brand should reflect the values and mission of your company. Inconsistency causes consumers to view a company as unprofessional. There’s also wasted time […]

what happened to vine
November 1, 2016

Vine: What Happened and Where Is It Now?

Twitter officially announced that it is shutting down Vine after three years of service. This app spurned a social media frenzy with creative and original six-second videos showcasing comedic, musical, serious and just plain weird posts from its members. Quite a few people rose to stardom through Vine. Affectionately named “Vine Stars,” people such as Lele […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]

creative matchmaking
September 20, 2016

Finding the Right Match for Your Business—Agency, Studio or Freelancer?

Choosing the right creative provider for your business can be a daunting task, especially with the variety of companies. The main question companies have is, “What’s the difference between an agency, studio and freelancer?” These businesses offer the same work, but depending on the goals of your marketing campaign, the different structures and staff make […]

dude, she totally wanted it
September 13, 2016

Intervention is Prevention: The Campaign That Takes a Stand for Active Bystander Training

The Victim Service Center of Central Florida transforms lives and works to prevent violence in our community every day. In collaboration with the Victim Service Center (VSC), Appleton branded, developed and launched the Your Voice is Their Voice campaign, a multimedia project that used compelling graphics, impactful statistics and the information high school and college […]

enewsletter design
August 25, 2016

Eliciting Effective Enewsletters

Email newsletter (enewsletter) design is constantly updating. To have the greatest impact with your enewsletter, you’ll want to keep up with the latest trends, especially since email marketing has a great success rate. In 2015, 44% of all email recipients made a purchase because of a promotional email. The new enewsletter design styles focus on […]

Latest annual report trends
August 16, 2016

Who Knew Annual Reports Could Release Your Endorphins?

The words “Annual Report” induce visions of books filled to the brim with nauseatingly boring language and an ensuing headache. But it doesn’t have to be that way and in fact, for many companies in 2016, the best annual reports are beautiful works of art. New trends in annual report design focus on recreating the […]

display advertising digital banner ads
August 11, 2016

How Heineken Reached 35 Million in 3 Days: Digital Display Advertising

Implementing digital display advertising results in impressive gains with your consumer audience: Native advertisements raise brand awareness, increase purchase intent and promote brand searches By using video ads on Facebook, Heineken Light reached 54% of their audience (35 million people) in three days Digital video advertisements excel in brand impact and brand perception in the […]