Archive for the ‘Media & Public Relations’ Category

Facebook for event marketing
March 2, 2017

Planning an Event? Don’t Forget About Facebook

The digital space is rapidly proving to be a successful marketing medium, especially for publicizing large and small events. You may often stumble upon marketing materials for events in the form of videos, press releases or even quick mentions on a blog, but there’s one outlet you shouldn’t forget about using to promote your next […]

how to write a press release
November 22, 2016

Hook ’em — Unlock the Secrets to a Compelling Press Release

A press release is the very first tool in a business’ arsenal when it comes to getting its information to the media. Why is utilizing the press release such an essential and universal strategy? Because the initial press release is the only opportunity you have to completely control how a story is framed; if a […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]

sports media buying
September 15, 2016

Batter Up: Traditional, Digital and Sports Media Buying

Beautiful creative designs deserve to be seen. Before you engage with a media vendor, it’s a good idea to know the advertising landscape. With the metric-friendly emergence of digital advertising as a true strongman in the media world, the media buying rules have steadily been changing. Before you consider any type of media buy, we […]

Orange County Library System Advertising Campaign
August 2, 2016

Along with Books, Check Out the New Library

There is a stigma that libraries are places specifically for reading. While many libraries across the nation have tried to dispel this myth by introducing movies and music to their collections, they have struggled to gain more visitors to their branches. However, realizing the challenge at hand, the Orange County Library System enlisted the efforts […]

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]

Lake Gibson Village illustration
June 15, 2016

Make the Rest of Your Life the Best of Your Life

This past weekend, Appleton went on location in Lakeland to shoot commercials for the beautiful, historic landmark that is soon to become Lake Gibson Village. Set gracefully on the shores of Lake Gibson, in a majestic building that offers all the charm and character of the 1920s, is Lake Gibson Village. This refreshingly new independent […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

online real estate marketing
June 2, 2016

The Real Deal about Real Estate Marketing

Generating leads is important in any industry. In real estate, especially, getting new clients is the key to success. The question is how do you generate leads? How can you reach potential clients and entice them to do business with you? The answer lies in innovative marketing techniques and this includes traditional marketing. From direct mail […]