Proctor & Gamble CEO Spices Up Digital Advertising Efforts What’s a marketing guru like Proctor & Gamble to do when an astonishing ad budget leads to cost-cutting strategies and laying off over a thousand employees? According to this article from Business Insider, P&G CEO Robert McDonald realized it was time to find a cost effective [...]

Time is ticking for Facebook users against the new Timeline feature. According to the official Facebook blog, the new style will be required for all users in a few weeks. If you haven’t taken a walk down memory lane, you’re about to. The new feature allows users highlight photos, posts and life events. Many believe [...]

Round 1 – Promotions Is 2012 the year of extreme couponing? The phenomenon continues to gain popularity; with coupon junkies getting fast coupon fixes on Facebook and Twitter. But if you are a coupon extremist, don’t bother with Google+; the site is coupon-less by design. Although company accounts are welcome on Google+, the site has [...]

“We hired a friend of a friend to do our website for cheap. And he did an okay job, but … “ [insert any of the following]: The design is too simple and makes our company look sub-par The site doesn’t function He has disappeared Our business has outgrown its paint-by-numbers website With 148 million [...]

I bet you can find dozens of examples of promotional giveaway items within an arms reach: Random company pens, paper pads featuring the name of the business travel hotel and a sport’s team company-sponsored bobblehead from a promotional giveaway night.  When it comes to freebies there is the good (love that swag!) and the bad [...]

A logo is crucial to a company identity, but logo design is only one element in your brand arsenal, and should be the result of a profound company self-evaluation. Think of your company as a person – an entity in itself. Your logo is your signature style, your slogan is your attitude, your company motto [...]

If you’ve logged onto Facebook today, you may have seen a notice to signup for Timeline, Facebook’s overhaul to the personal profile page. While the Timeline feature is still in the wings (the delay most likely due to a trademark lawsuit filed by digital scrap-booking service, Timelines.com), the upcoming feature still provides businesses with a [...]

So many people in our country use commercial breaks to grab a snack, go to the restroom, or just mute the TV for silence. But what about those commercials that grab people’s attention and have them stay in their seats for just one more minute? Or better yet, the advertisements that become Youtube sensations! What [...]

If you think mobile devices are just for checking Facebook and playing Angry Birds, think again! Here are the top 5 stats that build an argument for developing your presence on the mobile web: World-wide, over 85 percent of new handsets are able to access the mobile Web. In US and Western Europe, it has [...]

You may have heard the Internet Corporation for Assigned Names and Numbers (ICANN) recently loosened their restrictions for top-level domain names. Currently, the only top-level domains (TLDs) which are permitted include the familiar .com, .net, and .org, among others. Companies will now be able to apply for custom domain names that better reflect their brand. [...]

At Appleton, the recent holiday season got us thinking about the less fortunate. In addition to our year-long charity campaigns and our Giving Circle Gallery, we contributed a little extra to our favorite charities: The Coalition for the Homeless, Orlando Rescue Mission and Great Oaks Foster Home. But the end of 2011 found Appleton reaching [...]

Appleton Creative helped support the Coalition for the Homeless fundraiser hosted by UCF Town & Gown Council at the home of Dr. & Mrs. Hitt. The event raised over $3,000 for the homeless! Brent Trotter, President/CEO spoke about the great rise in homelessness in Orlando. There are some elementary schools that report 20% of their [...]

Appleton Creative is starting a new Facebook campaign for the month of December. For every new “Like” on our page, we will donate $1 to Pet Rescue by Judy. Send this link to your friends, and for more information on how to help visit: http://www.petrescuebyjudy.com/

Recently, we hosted our latest art exhibit featuring art from the residents at Pasadena Villa. One of our favorite clients to work with, Pasadena Villa provides mental health residential, transitional and support services for adults with cognitive, emotional and social disorders. The network of services offers participation in real life activities to residents in order [...]

Click below to view a clip from yesterday’s State of Downtown address, where Mayor Dyer announced the winner of the “Why I Love Orlando” contest to find affordable ways to improve our downtown community. Head Appletonian Diana LaRue was on the winning team!

Appleton Creative has teamed up with City Hall to produce a Giving Circle art piece to share just how much Orlando has given to our community. Mayor Buddy Dyer’s office is showing the love as well with a video soon to be revealed. Check out this fun, record-setting video from Grand Rapids, MI to get [...]

The wait is over! Check out our photos from last week’s Giving Circle Gallery awareness art exhibit for Juvenile Diabetes Research Foundation.