Archive for the ‘Industry News’ Category

tips for marketing your business in 2017
March 9, 2017

A Bird’s Eye View: Marketing in the Year of the Rooster

With 2017 designated as the Chinese calendar year of the rooster, you can expect good qualities to flourish since roosters are considered talented, hardworking and resourceful. Use these skills and fresh marketing tips to stay ahead of the competition this year. Personalized Customer Experiences There is a growing focus on customer experience during business to […]

Facebook for event marketing
March 2, 2017

Planning an Event? Don’t Forget About Facebook

The digital space is rapidly proving to be a successful marketing medium, especially for publicizing large and small events. You may often stumble upon marketing materials for events in the form of videos, press releases or even quick mentions on a blog, but there’s one outlet you shouldn’t forget about using to promote your next […]

Latest in Social Media Marketing: Mid-Roll Ads
February 23, 2017

Out With the Old, In With the New: Why You Should Keep an Eye Out for Facebook’s New Mid-Roll Video Ads

In recent years, social media marketing strategy has evolved into a primary marketing tool. Social media platforms such as Facebook, Twitter and Instagram regularly update their features so marketers can get the most out of their social presence. Well, Facebook recently announced its newest feature to put itself ahead of the competition. Facebook announced its […]

how to make emails convert
February 9, 2017

How to Write Emails that Convert

The digital marketing industry is a rapidly-changing landscape built on apps, social networks and trends that vary in popularity on a day-to-day basis. Despite the volatile nature of the Internet, one digital titan has managed to stand the test of time: email. For more than 20 years email has been a primary method of digital […]

Search Engine Optimization vs Social Media
January 26, 2017

SEO and Social Media Work Together in Perfect Harmony

You’ve created an online presence for your business, but what’s the next step? Terms such as social media and search engine optimization (SEO) aren’t just buzzwords. Both tools offer effective ways to continuously build your online presence and reach consumers. Peanut Butter (Social Media) Social media is the go-to platform for businesses and consumers to […]

pantone's color of the year 2017
January 19, 2017

Seeing Green? — Pantone’s Color of the Year for 2017

Greenery is Pantone’s Color of the Year for 2017, but they might as well have named it “Appleton Creative” because we’ve been rocking that color for more than 20 years. With its freshness and pop, Greenery is the perfect color to usher in a new year and new beginnings. According to the Pantone Color Institute, […]

inbound vs outbound marketing
January 17, 2017

Old Dog, New Tricks: Inbound vs. Outbound Marketing for Businesses

The internet has changed the game. The development of new digital mediums for content delivery has changed the ways a business can distribute its material to an audience. The way those viewers consume media and their expectations for how and when companies will market to them have also been altered. Traditional marketing, often referred to […]

January 10, 2017

New Year, New Google AdWords

With the new year comes new updates for your Google AdWords and text ads. Make sure you’re prepared for the upcoming expanded format. Old Acquaintances Can Be Forgotten Google AdWords is ushering in 2017 with a big change to its advertising set-up, and this change is certainly a good one for users and businesses alike. […]

what does seo stand for
December 23, 2016

SEO Terminology 101: Key Words for Your Keywords

The emergence of digital marketing has revolutionized the industry, creating entire new sectors that can be harnessed for exposure. Search Engine Optimization (SEO) is one of the most essential tools for digital marketing. SEO entails adapting your online content in order to improve your ranking in internet search engines like Google and Bing. The better […]

when is the best time to post of social media
December 20, 2016

What’s the Best Time to Post on Social Media – For You?

Social media marketing can be a tricky landscape to navigate. Although businesses and consumers have never been more connected, that potential doesn’t automatically translate to increased conversion. Users have access to a variety of different platforms, each with distinct cultures and usage trends, which makes tailoring and timing your messages to get every post just […]