What if you could read tomorrow’s news today? In 2009, Muck Rack set out to answer that very question. The idea started when Brooklyn startup, Sawhorse Media, developed a list of the most credible social media content creators. Muck Rack verifies each journalist on social media sites who do the reporting for major media outlets [...]

Fashion (aqua nails, citrus orange) and technology (Pinterest, Memes) will always be trend-heavy categories. You don’t visit the Appleton blog to learn about fashion. I know what you are wondering: What are marketing and advertising companies using this year? Well, never fear, your girl Derricka is here to tell you the top 3! Online video: [...]

Mobility Functionality + Addressing Customer Needs = Success Fat finger syndrome. It’s the frustrating situation when a cell phone user’s iPhone usage is limited by the size of their fingers. That’s because typical websites aren’t made to work easily within the tight frame of a mobile device. Mobile sites are a specialty of Appleton Creative, [...]

A cursory glance at http://www.dartitup.com and http://www.gentlemint.com is all it takes to see the similarities between these sites and the popular website Pinterest.com. Look closer though, and you’ll see a few slight differences; instead of pictures of family dinners and women’s fashion, you’ll find cars, bikes and bacon. Yes, bacon. That’s because the Dartitup.com and [...]

Which advertising medium suits you best? In the 1940’s, advertisers had only two options – newspaper and radio.  Simple. Easy. Of course, the advertising world is not so targeted today. We live in a world where the internet, television, billboards, radio stations, newspapers and collateral materials compete for consumer attention. Today’s advertisers are faced with [...]

Your brand is much more than your logo! We say that a lot here at Appleton Creative – because to believe anything else is to limit your company’s opportunities. A brand is an identity – it encompasses the morals and the foundation of your company and it should thread through every aspect of your company culture, including [...]

On March 30, company pages will automatically switch over to the new Timeline format, so don’t be left behind!  Do not let this change affect your company’s social media momentum. Appleton Creative has developed a clear plan that allows you to optimize the change for maximum marketing impact by focusing on the following five basic [...]

Facebook and Twitter are social telephones. Your customers use these social outlets to talk (and talk and talk and talk). When customers post on your pages, it doesn’t matter if the feedback is positive or negative, your followers will see all communication. And it seems fair to say that more people tend to join in [...]

Proctor & Gamble CEO Spices Up Digital Advertising Efforts What’s a marketing guru like Proctor & Gamble to do when an astonishing ad budget leads to cost-cutting strategies and laying off over a thousand employees? According to this article from Business Insider, P&G CEO Robert McDonald realized it was time to find a cost effective [...]

Time is ticking for Facebook users against the new Timeline feature. According to the official Facebook blog, the new style will be required for all users in a few weeks. If you haven’t taken a walk down memory lane, you’re about to. The new feature allows users highlight photos, posts and life events. Many believe [...]

With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving [...]

Appleton Creative hosted another successful Giving Circle awareness art exhibit last night – and what a great turnout! We had a lot of fun showing our guests art made by local foster kids, and garnered donations for the Foundation for Foster Children. The theme of the event, “Blue Hope,” was seen throughout the many blue-inspired [...]

The Giving Tree: Fostering Hope with Heart Few things in this world matter as much as the wholesome, flawless wishes of a child. While big dreams come easy for most Central Florida children, our community’s foster children bear heavy burdens. They move from home to home facing the trials of a disconnected family, lacking in [...]

Last October, Appleton Creative was part of the winning team that won the “Why I Love Orlando” contest, and a grant to create an event to benefit the Orlando community. With help from the City of Orlando, Orlando City Commissioner Patty Sheehan and Panera Bread, Appleton Creative is proud to announce the inaugural Giving Tree [...]

Appleton Creative was proud to support MBA Orlando at their recent Pride in Business Awards Gala, which honored Central Florida’s LGBT & Allied business leaders. MBA Orlando celebrated their 20th anniversary as an organization and after four years of recognizing the Debbie Simmons Community Service Award, they expanded the festivities into a red-carpet awards affair! [...]

Time to dust off those golf skills, enjoy another perfect Orlando spring day and raise some money for The Coalition for the Homeless. On Monday, April 23, the Leader Winter Park Golf Classic at Dubsdread Golf Course hit a hole-in-one with good company and great weather with all proceeds benefiting a worthy cause. The scramble [...]

Appleton Creative worked with the Foundation for Foster Children and ArtWorks to create art with the Foster Children of Central Florida. Over a dozen budding artists participated in creating their own unique art pieces. The children started by using light-sensitive canvas to make silhouettes, then they created personal art appliques to attach to the canvas. [...]