Round 1 – Promotions Is 2012 the year of extreme couponing? The phenomenon continues to gain popularity; with coupon junkies getting fast coupon fixes on Facebook and Twitter. But if you are a coupon extremist, don’t bother with Google+; the site is coupon-less by design. Although company accounts are welcome on Google+, the site has [...]

“We hired a friend of a friend to do our website for cheap. And he did an okay job, but … “ [insert any of the following]: The design is too simple and makes our company look sub-par The site doesn’t function He has disappeared Our business has outgrown its paint-by-numbers website With 148 million [...]

I bet you can find dozens of examples of promotional giveaway items within an arms reach: Random company pens, paper pads featuring the name of the business travel hotel and a sport’s team company-sponsored bobblehead from a promotional giveaway night.  When it comes to freebies there is the good (love that swag!) and the bad [...]

A logo is crucial to a company identity, but logo design is only one element in your brand arsenal, and should be the result of a profound company self-evaluation. Think of your company as a person – an entity in itself. Your logo is your signature style, your slogan is your attitude, your company motto [...]

If you’ve logged onto Facebook today, you may have seen a notice to signup for Timeline, Facebook’s overhaul to the personal profile page. While the Timeline feature is still in the wings (the delay most likely due to a trademark lawsuit filed by digital scrap-booking service, Timelines.com), the upcoming feature still provides businesses with a [...]

So many people in our country use commercial breaks to grab a snack, go to the restroom, or just mute the TV for silence. But what about those commercials that grab people’s attention and have them stay in their seats for just one more minute? Or better yet, the advertisements that become Youtube sensations! What [...]

If you think mobile devices are just for checking Facebook and playing Angry Birds, think again! Here are the top 5 stats that build an argument for developing your presence on the mobile web: World-wide, over 85 percent of new handsets are able to access the mobile Web. In US and Western Europe, it has [...]

You may have heard the Internet Corporation for Assigned Names and Numbers (ICANN) recently loosened their restrictions for top-level domain names. Currently, the only top-level domains (TLDs) which are permitted include the familiar .com, .net, and .org, among others. Companies will now be able to apply for custom domain names that better reflect their brand. [...]

Appleton Creative recently had the opportunity to present at an Athena Powerlink Orlando roundtable discussion on online marketing. Web strategist Jamie Kruger provided the sixteen businesses in attendance an overview of what makes a strong brand, the difficulties and unique opportunities of online marketing, and strategies for developing and maintaining an online marketing plan. The [...]

Is your brand consistent both online and offline? Do you have a system for ensuring all of your content is written in a clear, consistent voice? Do you frequently connect with your customers and peers? The internet has given companies new tools to create strong brands, but there are also new questions, concerns, and potential [...]

With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving [...]

Appleton Creative hosted another successful Giving Circle awareness art exhibit last night – and what a great turnout! We had a lot of fun showing our guests art made by local foster kids, and garnered donations for the Foundation for Foster Children. The theme of the event, “Blue Hope,” was seen throughout the many blue-inspired [...]

The Giving Tree: Fostering Hope with Heart Few things in this world matter as much as the wholesome, flawless wishes of a child. While big dreams come easy for most Central Florida children, our community’s foster children bear heavy burdens. They move from home to home facing the trials of a disconnected family, lacking in [...]

Last October, Appleton Creative was part of the winning team that won the “Why I Love Orlando” contest, and a grant to create an event to benefit the Orlando community. With help from the City of Orlando, Orlando City Commissioner Patty Sheehan and Panera Bread, Appleton Creative is proud to announce the inaugural Giving Tree [...]

Appleton Creative was proud to support MBA Orlando at their recent Pride in Business Awards Gala, which honored Central Florida’s LGBT & Allied business leaders. MBA Orlando celebrated their 20th anniversary as an organization and after four years of recognizing the Debbie Simmons Community Service Award, they expanded the festivities into a red-carpet awards affair! [...]

Time to dust off those golf skills, enjoy another perfect Orlando spring day and raise some money for The Coalition for the Homeless. On Monday, April 23, the Leader Winter Park Golf Classic at Dubsdread Golf Course hit a hole-in-one with good company and great weather with all proceeds benefiting a worthy cause. The scramble [...]

Appleton Creative worked with the Foundation for Foster Children and ArtWorks to create art with the Foster Children of Central Florida. Over a dozen budding artists participated in creating their own unique art pieces. The children started by using light-sensitive canvas to make silhouettes, then they created personal art appliques to attach to the canvas. [...]