Archive for the ‘Industry News’ Category

benefits of outstream video ads
August 9, 2017

Outstream Video Ads Are Rapidly Becoming Mainstream

It’s no secret that video has been dominating the advertising game in recent years, so much so, that video satisfaction has the ability to skyrocket purchase intent by 97%. This success has driven more advertisers to incorporate video into their marketing campaigns. If your business is interested in a progressive, up-and-coming format that offers more […]

reduce web page loading time
August 1, 2017

Need for Speed: Website Edition

Check Engine Light Interested in increasing your company’s digital reach? The first place to address may be your website speed. According to Google, 200 milliseconds is the maximum length of time users will wait before dropping off your website due to the load time. For efficiency, you need to meet and maintain that .2 second […]

marketing Blog Roundup
July 31, 2017

In Case You Blinked – July 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in July 2017. Here’s what you may have missed: Find Your “It” Factor with Strategizeit Consulting Learn how we maximized Strategizeit Consulting’s brand image so they can continue defining their clients’ “it” factor:   We’re Chatty About Snapchat’s New Advertising Options Think you’re seeing […]

Effective Email Marketing tips
July 27, 2017

7 Effective Ways to Master Email Marketing

A clustered inbox is every email marketer’s worst enemy. With an average user receiving approximately 88 emails per day, it’s becoming increasingly harder for companies to stand out from the crowd. For this reason, unique and strategic email marketing campaigns are now more important than ever. Here are seven email marketing best practices that will […]

dark social media traffic
July 25, 2017

Who Said Dark Social Had to Be So … Dark?

Technology is constantly developing and the way we communicate is changing every day, especially through social media. Thousands of articles and links are being shared on social media platforms by the minute and that’s not even the half of it. Sharing content through private channels such as email and online chats is also becoming an […]

content marketing
July 18, 2017

Increase Conversions with Digital Content Marketing

In the world of advertising today, content marketing is smart marketing. It’s marketing that people receive value from and want to consume. It gives your company credibility and sparks interest in your brand. When you have that combination, conversion rates increase and your brand is one step closer to connecting with members of your target […]

Net Neutrality
July 12, 2017

Internet-Wide Day of Action to Save Net Neutrality

Today is the day we save the internet. The FCC wants to destroy net neutrality and give big cable companies control over what we see and do online. If they get their way, they’ll allow widespread throttling, blocking, censorship, and extra fees. Today, the internet will come together to stop them. What is net neutrality? […]

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

marketing Blog Roundup
June 30, 2017

In Case You Blinked – June 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in June 2017. Here’s what you may have missed: The Backbone of Branding: Why Branding Sessions Are So Important for Businesses Is your brand identity conveying what you want it to? Discover the key to brand strategy:   High-five, Derricka, it’s Your Fifth Appleton […]

Effective Copywriting Tips
June 20, 2017

Copywriting: Why Saying Less is Best

Despite common misconceptions about writing, complex sentences and big words don’t necessarily make you a better writer. The “less is more” concept rings true when it comes to getting your message across in the world of advertising. Clear and concise language is one of the most effective copywriting tips for three important reasons. Short Attention […]