Archive for the ‘Industry News’ Category

Effective Email Marketing tips
July 27, 2017

7 Effective Ways to Master Email Marketing

A clustered inbox is every email marketer’s worst enemy. With an average user receiving approximately 88 emails per day, it’s becoming increasingly harder for companies to stand out from the crowd. For this reason, unique and strategic email marketing campaigns are now more important than ever. Here are seven email marketing best practices that will […]

dark social media traffic
July 25, 2017

Who Said Dark Social Had to Be So … Dark?

Technology is constantly developing and the way we communicate is changing every day, especially through social media. Thousands of articles and links are being shared on social media platforms by the minute and that’s not even the half of it. Sharing content through private channels such as email and online chats is also becoming an […]

content marketing
July 18, 2017

Increase Conversions with Digital Content Marketing

In the world of advertising today, content marketing is smart marketing. It’s marketing that people receive value from and want to consume. It gives your company credibility and sparks interest in your brand. When you have that combination, conversion rates increase and your brand is one step closer to connecting with members of your target […]

Net Neutrality
July 12, 2017

Internet-Wide Day of Action to Save Net Neutrality

Today is the day we save the internet. The FCC wants to destroy net neutrality and give big cable companies control over what we see and do online. If they get their way, they’ll allow widespread throttling, blocking, censorship, and extra fees. Today, the internet will come together to stop them. What is net neutrality? […]

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

marketing Blog Roundup
June 30, 2017

In Case You Blinked – June 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in June 2017. Here’s what you may have missed: The Backbone of Branding: Why Branding Sessions Are So Important for Businesses Is your brand identity conveying what you want it to? Discover the key to brand strategy:   High-five, Derricka, it’s Your Fifth Appleton […]

Effective Copywriting Tips
June 20, 2017

Copywriting: Why Saying Less is Best

Despite common misconceptions about writing, complex sentences and big words don’t necessarily make you a better writer. The “less is more” concept rings true when it comes to getting your message across in the world of advertising. Clear and concise language is one of the most effective copywriting tips for three important reasons. Short Attention […]

Effective Social Media Marketing Tactics
June 13, 2017

Navigating the Social Landscape: Effective Social Media Marketing Tactics

As online platforms continue to grip mass audiences, companies are still learning how to navigate the digital marketing plane effectively. A form of digital marketing that is continuing to earn merit with companies is social media marketing. These social platforms allow you to connect, communicate and engage with your target audiences at a lower cost […]

Tips for Working with Audio in Ads
June 8, 2017

Audio Tips That Are Music to Our Ears

Audiences may not realize it, but something that usually goes unnoticed in ads is the music. This lack of acknowledgement may actually prove to be a good thing. That’s because when sound is done right, it seamlessly blends into the surrounding content which often causes it to be overlooked. From an outsider’s perspective, it’s common […]

brand strategy sessions
June 1, 2017

The Backbone of Branding: Why Branding Sessions Are So Important for Businesses

Whether you know it or not, your company has a brand identity. Is yours conveying what you want it to? Some of the world’s largest and best-known businesses are easily identified because of their branding. Without a defined language, format, philosophy and culture, it’s hard for an audience to immediately recognize what your business is, […]