Archive for the ‘Industry News’ Category

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

marketing Blog Roundup
June 30, 2017

In Case You Blinked – June 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in June 2017. Here’s what you may have missed: The Backbone of Branding: Why Branding Sessions Are So Important for Businesses Is your brand identity conveying what you want it to? Discover the key to brand strategy:   High-five, Derricka, it’s Your Fifth Appleton […]

Effective Copywriting Tips
June 20, 2017

Copywriting: Why Saying Less is Best

Despite common misconceptions about writing, complex sentences and big words don’t necessarily make you a better writer. The “less is more” concept rings true when it comes to getting your message across in the world of advertising. Clear and concise language is one of the most effective copywriting tips for three important reasons. Short Attention […]

Effective Social Media Marketing Tactics
June 13, 2017

Navigating the Social Landscape: Effective Social Media Marketing Tactics

As online platforms continue to grip mass audiences, companies are still learning how to navigate the digital marketing plane effectively. A form of digital marketing that is continuing to earn merit with companies is social media marketing. These social platforms allow you to connect, communicate and engage with your target audiences at a lower cost […]

Tips for Working with Audio in Ads
June 8, 2017

Audio Tips That Are Music to Our Ears

Audiences may not realize it, but something that usually goes unnoticed in ads is the music. This lack of acknowledgement may actually prove to be a good thing. That’s because when sound is done right, it seamlessly blends into the surrounding content which often causes it to be overlooked. From an outsider’s perspective, it’s common […]

brand strategy sessions
June 1, 2017

The Backbone of Branding: Why Branding Sessions Are So Important for Businesses

Whether you know it or not, your company has a brand identity. Is yours conveying what you want it to? Some of the world’s largest and best-known businesses are easily identified because of their branding. Without a defined language, format, philosophy and culture, it’s hard for an audience to immediately recognize what your business is, […]

marketing Blog Roundup
May 31, 2017

In Case You Blinked – May 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in May 2017. Here’s what you may have missed: We Know What the Fox Says, But What Does He Look Like? We know what the fox says, but TBS Factoring Service, LLC came to us with another very important question: what does the fox look like? […]

Color Psychology for branding agency
May 25, 2017

Reveal Your Brand’s True Colors

It’s no surprise that color has the potential to influence our moods. That’s why branding agencies pay such close attention to this notion when developing a brand’s identity. Color psychology is the study of color’s impact on audience perception and emotion. From optimism to strength, colors represent a wide array of emotions, therefore, it’s crucial […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

pro designer vs diy
May 10, 2017

Why Professional Design Delivers More Than DIY

You may have a hammer and nails, but you wouldn’t build your own house. The same applies for graphic design. Although DIY design tools exist as an alternative to hiring a designer, your company’s image isn’t where you want to pinch your pennies. Professional designers are trained to convey your message and being credibility to […]