Archive for the ‘Industry News’ Category

marketing Blog Roundup
May 31, 2017

In Case You Blinked – May 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in May 2017. Here’s what you may have missed: We Know What the Fox Says, But What Does He Look Like? We know what the fox says, but TBS Factoring Service, LLC came to us with another very important question: what does the fox look like? […]

Color Psychology for branding agency
May 25, 2017

Reveal Your Brand’s True Colors

It’s no surprise that color has the potential to influence our moods. That’s why branding agencies pay such close attention to this notion when developing a brand’s identity. Color psychology is the study of color’s impact on audience perception and emotion. From optimism to strength, colors represent a wide array of emotions, therefore, it’s crucial […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

pro designer vs diy
May 10, 2017

Why Professional Design Delivers More Than DIY

You may have a hammer and nails, but you wouldn’t build your own house. The same applies for graphic design. Although DIY design tools exist as an alternative to hiring a designer, your company’s image isn’t where you want to pinch your pennies. Professional designers are trained to convey your message and being credibility to […]

marketing Blog Roundup
April 30, 2017

In Case You Blinked – April 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in April 2017. Here’s what you may have missed: Which Medium is Better for Video Marketing ROI: TV or Online? You don’t have to pick just one. Learn how a traditional medium is strengthened by the emergence of a new one: Children Burn Survivors […]

video marketing strategies
April 26, 2017

Take Action on These 7 Digital Video Marketing Trends of 2017

Online video has turned into one of the most important tools for marketers to reach an audience, connecting business to consumer now more than ever. By 2019, 80% of all internet traffic will be credited to video views. Currently online video viewing makes up one-third of all internet activity. Creating a video marketing strategy online […]

orlando video marketing company
April 4, 2017

Which Medium is Better for Video Marketing ROI: TV or Online?

With the expansion of digital platforms, larger audiences are flocking to the internet for video content. Now more than ever, companies are struggling to decide where advertising dollars are best spent. Video marketing companies can help with execution and distribution of video campaigns, but you need to decide which platforms align with your company’s objectives. […]

Blog Roundup
March 31, 2017

In Case You Blinked – March 2017 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in March 2017. Here’s what you may have missed: Planning an Event? Don’t Forget About Facebook Have an event to plan in the near future? Here’s why Facebook is key for your next event’s digital marketing strategy: Lucky Number Seven — Kim’s Appleton Anniversary […]

tips for marketing your business in 2017
March 9, 2017

A Bird’s Eye View: Marketing in the Year of the Rooster

With 2017 designated as the Chinese calendar year of the rooster, you can expect good qualities to flourish since roosters are considered talented, hardworking and resourceful. Use these skills and fresh marketing tips to stay ahead of the competition this year. Personalized Customer Experiences There is a growing focus on customer experience during business to […]

Facebook for event marketing
March 2, 2017

Planning an Event? Don’t Forget About Facebook

The digital space is rapidly proving to be a successful marketing medium, especially for publicizing large and small events. You may often stumble upon marketing materials for events in the form of videos, press releases or even quick mentions on a blog, but there’s one outlet you shouldn’t forget about using to promote your next […]