Archive for the ‘Print & Traditional Advertising’ Category

nonprofit branding for zebra wild nights 2017
February 21, 2017

Zebra Coalition is Putting on the Ritz with Old Hollywood

Old Hollywood conjures up images of glamorous soirees, beautiful starlets and timeless fashion. Go back in time with Zebra Coalition’s Wild Nights and experience the essence of class on Sunday, March 19th from 7 p.m. to 10 p.m. at the Orlando Shakespeare Theater, and don’t forget your posh costume! Dress to the nines and arrive […]

3 ways to avoid brand inconsistencies
November 7, 2016

3 Impactful Ways to Avoid Brand Inconsistencies

Corporate branding can be a challenging task to small or start-up companies. In a survey about company investments, 82% of respondents see brand strength as a determining factor for key stakeholders. Your brand should reflect the values and mission of your company. Inconsistency causes consumers to view a company as unprofessional. There’s also wasted time […]

Annual report design
October 25, 2016

Tailored Advertising for Every Angle of CareerSource Central Florida

As part of CareerSource Central Florida’s marketing initiatives and its focus on tailoring services to meet any need, the workforce solution company partnered with Appleton on multiple projects to add fresh, fun and innovative elements to CareerSource Central Florida’s advertising efforts. To recap its fiscal year, CareerSource Central Florida needed a fresh look across the […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]

creative matchmaking
September 20, 2016

Finding the Right Match for Your Business—Agency, Studio or Freelancer?

Choosing the right creative provider for your business can be a daunting task, especially with the variety of companies. The main question companies have is, “What’s the difference between an agency, studio and freelancer?” These businesses offer the same work, but depending on the goals of your marketing campaign, the different structures and staff make […]

dude, she totally wanted it
September 13, 2016

Intervention is Prevention: The Campaign That Takes a Stand for Active Bystander Training

The Victim Service Center of Central Florida transforms lives and works to prevent violence in our community every day. In collaboration with the Victim Service Center (VSC), Appleton branded, developed and launched the Your Voice is Their Voice campaign, a multimedia project that used compelling graphics, impactful statistics and the information high school and college […]

September 8, 2016

Sexy (Yes, We Said Sexy) Collateral: Make a Sensual Impression with Paper & Print Techniques

In our digital world, holding a tangible sheet of paper in your hands is a refreshing change. It’s similar to holding a paperback book rather than an e-reader. Inputting simple changes, like rounded edges or a unique way to open the piece, makes an impactful creative difference. The sensory connections to paper convey a sense […]

Global networking solutions rebrand
September 7, 2016

Global Network Services Rebuilds Brand with Appleton’s Strategic Solutions

For nearly 25 years, Global Network Services (GNS) has served its clients as a telecommunications agent providing voice, data and Internet services to more than 700 accounts in almost every state within the U.S. After a longtime focus on perfecting its complex applications to simplify the technological needs of its customers, GNS took attention to […]

Building on the orlando experience GOAA
August 31, 2016

Orlando International Airport is Taking Off and Building for the Future

The Orlando International Airport (OIA) continues to make headway on its $1.8 billion South Terminal Complex project, a key part of the airport’s $3.1 billion Capital Improvement Plan (CIP). To educate stakeholders and the community about its significant progress and commitments to building for the future, OIA reached out to Appleton to design and produce […]