Archive for the ‘Print & Traditional Advertising’ Category

creative matchmaking
September 20, 2016

Finding the Right Match for Your Business—Agency, Studio or Freelancer?

Choosing the right creative provider for your business can be a daunting task, especially with the variety of companies. The main question companies have is, “What’s the difference between an agency, studio and freelancer?” These businesses offer the same work, but depending on the goals of your marketing campaign, the different structures and staff make […]

dude, she totally wanted it
September 13, 2016

Intervention is Prevention: The Campaign That Takes a Stand for Active Bystander Training

The Victim Service Center of Central Florida transforms lives and works to prevent violence in our community every day. In collaboration with the Victim Service Center (VSC), Appleton branded, developed and launched the Your Voice is Their Voice campaign, a multimedia project that used compelling graphics, impactful statistics and the information high school and college […]

unique print techniques
September 8, 2016

Sexy (Yes, We Said Sexy) Collateral: Make a Sensual Impression with Paper & Print Techniques

In our digital world, holding a tangible sheet of paper in your hands is a refreshing change. It’s similar to holding a paperback book rather than an e-reader. Inputting simple changes, like rounded edges or a unique way to open the piece, makes an impactful creative difference. The sensory connections to paper convey a sense […]

Global networking solutions rebrand
September 7, 2016

Global Network Services Rebuilds Brand with Appleton’s Strategic Solutions

For nearly 25 years, Global Network Services (GNS) has served its clients as a telecommunications agent providing voice, data and Internet services to more than 700 accounts in almost every state within the U.S. After a longtime focus on perfecting its complex applications to simplify the technological needs of its customers, GNS took attention to […]

Building on the orlando experience GOAA
August 31, 2016

Orlando International Airport is Taking Off and Building for the Future

The Orlando International Airport (OIA) continues to make headway on its $1.8 billion South Terminal Complex project, a key part of the airport’s $3.1 billion Capital Improvement Plan (CIP). To educate stakeholders and the community about its significant progress and commitments to building for the future, OIA reached out to Appleton to design and produce […]

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]

Florida Lawyer Mutual Insurance Company Rebrand
June 30, 2016

This is what a Winning Case Looks Like: FLMIC’s Rebrand

Rebranding The Deliverables Created by the Florida Bar in 1987, Florida Lawyers Mutual Insurance Company plays an important role in our state. It provides lawyers with indemnity and defense costs protection in connection with claims that may arise while providing professional services to a client. With over 75,000 lawyers in Florida, Florida Lawyers Mutual serves […]

offline marketing materials
June 23, 2016

How Using Traditional Offline Advertising Mediums Supports Your Brand Online

The influence of the digital age is not to be underestimated. From news and entertainment to companies and consumers, it seems like everything and everyone is heading to the Internet. But don’t be fooled, traditional advertising and marketing strategies are needed to support and boost your brand. Tangibles Physical items can make a big impact […]

Lake Gibson Village illustration
June 15, 2016

Make the Rest of Your Life the Best of Your Life

This past weekend, Appleton went on location in Lakeland to shoot commercials for the beautiful, historic landmark that is soon to become Lake Gibson Village. Set gracefully on the shores of Lake Gibson, in a majestic building that offers all the charm and character of the 1920s, is Lake Gibson Village. This refreshingly new independent […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]