Archive for the ‘Search Engine Optimization (SEO)’ Category

pro designer vs diy
May 10, 2017

Why Professional Design Delivers More Than DIY

You may have a hammer and nails, but you wouldn’t build your own house. The same applies for graphic design. Although DIY design tools exist as an alternative to hiring a designer, your company’s image isn’t where you want to pinch your pennies. Professional designers are trained to convey your message and being credibility to […]

Video captions for social media videos
May 4, 2017

How Closed Captioned Videos Are a Total Game Changer

In recent years, social media has incorporated video into its format more than ever. Social video has morphed into a user-friendly tool to enhance the overall experience. Video captions for social media videos are essential to keeping your audience engaged. But here’s the kicker: a whopping 85% of Facebook videos are watched without sound. Can […]

Orlando Web Design Agency Creates Website for Seaside Bank
March 21, 2017

Seaside National Bank & Trust Charters a New Course with a Website Clients Can Easily Navigate

Seaside National Bank & Trust has continued to focus on its clients by providing high-touch service with a one-on-one commitment you won’t find anywhere else. While providing its clients with five-star banking, insurance and wealth management services, Seaside National Bank & Trust has been growing internally.  They have grown exponentially since they formed and most […]

Search Engine Optimization vs Social Media
January 26, 2017

SEO and Social Media Work Together in Perfect Harmony

You’ve created an online presence for your business, but what’s the next step? Terms such as social media and search engine optimization (SEO) aren’t just buzzwords. Both tools offer effective ways to continuously build your online presence and reach consumers. Peanut Butter (Social Media) Social media is the go-to platform for businesses and consumers to […]

what does seo stand for
December 23, 2016

SEO Terminology 101: Key Words for Your Keywords

The emergence of digital marketing has revolutionized the industry, creating entire new sectors that can be harnessed for exposure. Search Engine Optimization (SEO) is one of the most essential tools for digital marketing. SEO entails adapting your online content in order to improve your ranking in internet search engines like Google and Bing. The better […]

how to get my images found online
November 9, 2016

Lost and Found: Optimizing Your Online Images

Search engine optimization (SEO) is not simply a marketing buzzword. It’s the digital marketing practice that takes your website from lost in the Internet jungle to found at the forefront of consumer search engines. SEO doesn’t just pertain to your content’s text; it’s crucial that your images are optimized for search engines and that’s best […]

Orlando law firm website
July 7, 2016

Orlando Law Firm Features Fresh Website to Educate and Empower Clients

With more than 400 registered Orlando law firms, the professional legal teams practicing in Orange, Seminole, Osceola and Lake counties may find it hard at times to separate themselves from the competition. In today’s digital age, the competition is tough between Orlando law firms growing even more intense as different firms optimize their online presence, the […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

Google search's local 3-pack on mobile
June 13, 2016

Local SEO Marketing: 5 Factors That Affect Your Company’s Local Rankings in Google

In a survey by ConstantContact, the majority of small businesses (SMBs) said it was “important for them to be found on major search sites, local search apps and directory sites.” With that, 78% believe new customers can and will find them through these sites and apps. So why aren’t SMBs effectively taking measures to increase […]

Healthcare Marketing tips
May 24, 2016

Tips and Trends for a Healthy Future in Medical Marketing

The digital age has revolutionized the way in which marketers reach audiences. Healthcare marketing, for instance, used to produce sufficient results from traditional TV, radio and print ads. However, countless changes to commercial and government insurance programs have created a wide price range split amongst the growing number of available care providers. Long gone is […]