Archive for the ‘Search Engine Optimization (SEO)’ Category

Google search's local 3-pack on mobile
June 13, 2016

Local SEO Marketing: 5 Factors That Affect Your Company’s Local Rankings in Google

In a survey by ConstantContact, the majority of small businesses (SMBs) said it was “important for them to be found on major search sites, local search apps and directory sites.” With that, 78% believe new customers can and will find them through these sites and apps. So why aren’t SMBs effectively taking measures to increase […]

Healthcare Marketing tips
May 24, 2016

Tips and Trends for a Healthy Future in Medical Marketing

The digital age has revolutionized the way in which marketers reach audiences. Healthcare marketing, for instance, used to produce sufficient results from traditional TV, radio and print ads. However, countless changes to commercial and government insurance programs have created a wide price range split amongst the growing number of available care providers. Long gone is […]

landing pages for online conversion
May 12, 2016

Landing Pages: The Main Ingredient for Online Conversion

Can your website catch the attention of your audience, provide them with information and convert them in less than 10 seconds? Landing pages are the tool that will help your business do just that, cutting out content-heavy sites for customers looking for specialized services. What is a Landing Page? A landing page is the first […]

Fostering a Brighter Future, Foundation for Foster Children
April 19, 2016

Foundation for Foster Children Adopts Fresh Direction to Better Inform the Community

Less than 3% of all children who enter foster care in their lives graduate college and 25% will be homeless after age 18. Foundation for Foster Children (FFC) provides care and opportunities for the estimated 1,500 children and young adults in the Central Florida foster care system. With the help of mentors, volunteers and local […]

Appleton Creative Web Development 101
March 31, 2016

Web Development 101: A Beginner’s Guide to Creating a Successful Website

The internet has become the primary way users find new businesses. A staggering 78% of Internet users report doing initial product, service or company research online. With so much at stake, your website needs to appear on the first search results page or you risk having less than 25% of potential customers see your site. […]

how to rebrand online
February 18, 2016

How to Successfully Rebrand Online

A brand is more than a logo or a perfectly planned color scheme. It’s a promise to your customers. To move your company forward, harmonize your business’ identity with its brand and better identify your goals, your brand must be cohesive across all platforms. Already tackled your stationery and collateral? You’re likely forgetting the bigger […]

EarthLinked Geothermal Region Northeast
January 26, 2016

Client Spotlight: Catching Up with EarthLinked Technologies

EarthLinked Technologies unveiled a brand new consumer-centric website in 2015, complete with indexed pages and a responsive format designed and developed by Appleton. What has the research and technology company been up to since then? EarthLinked has been heating up the geothermal industry with pinpointed marketing that produces concrete results. With its commitment to providing simple, […]

2015 Appleton Year-in-Review
January 13, 2016

Feast Your Eyes on Appleton’s Transformative Projects of 2015

As we jumpstart 2016’s projects, we also want to shine a spotlight on a handful of the delightful clients we’ve worked with and some of the outstanding projects our team has proudly managed, created, designed and developed in 2015. Take a gander at our impressive, creative and innovative work.   Orlando International Airport Expansion Brochure […]

Mobile phone being used
December 18, 2015

A Mobile-Moments Mindset

The goal for every company’s mobile website is to draw attention and, hopefully, business. With so many websites out there, how do you know your site actually has what consumers want? Brands need to meet consumers’ needs in effective and relevant ways or consumers will simply move on to another brand or website that contains […]

Urbain 40 responsive website on mobile
December 3, 2015

New Restaurant Serves Up Delicious Numbers After Launch and Media Blitz Success

Urbain 40 American Brasserie & Lounge opened its doors to the public this past November. The unique eatery in the Dellagio Shopping Center serves up lunch, dinner and late night meals in its 1940s-themed main dining room, library and lounge. In the months leading up to the grand opening, Appleton Creative partnered with Urbain 40 […]