Archive for the ‘Social Marketing’ Category

facebook messenger marketing
September 28, 2017

Facebook Messenger: What You’re Missing in Your Marketing Strategy

At the beginning of 2015, the number of monthly users for the top four messaging apps surpassed the number of monthly users for the top four social media networks. Today, messaging apps have 500 million more monthly users than the top social media networks like Facebook and Twitter. Facebook Messenger alone has more than 1.2 […]

Effective Social Media Marketing Tactics
June 13, 2017

Navigating the Social Landscape: Effective Social Media Marketing Tactics

As online platforms continue to grip mass audiences, companies are still learning how to navigate the digital marketing plane effectively. A form of digital marketing that is continuing to earn merit with companies is social media marketing. These social platforms allow you to connect, communicate and engage with your target audiences at a lower cost […]

Video captions for social media videos
May 4, 2017

How Closed Captioned Videos Are a Total Game Changer

In recent years, social media has incorporated video into its format more than ever. Social video has morphed into a user-friendly tool to enhance the overall experience. Video captions for social media videos are essential to keeping your audience engaged. But here’s the kicker: a whopping 85% of Facebook videos are watched without sound. Can […]

Facebook for event marketing
March 2, 2017

Planning an Event? Don’t Forget About Facebook

The digital space is rapidly proving to be a successful marketing medium, especially for publicizing large and small events. You may often stumble upon marketing materials for events in the form of videos, press releases or even quick mentions on a blog, but there’s one outlet you shouldn’t forget about using to promote your next […]

Latest in Social Media Marketing: Mid-Roll Ads
February 23, 2017

Out With the Old, In With the New: Why You Should Keep an Eye Out for Facebook’s New Mid-Roll Video Ads

In recent years, social media marketing strategy has evolved into a primary marketing tool. Social media platforms such as Facebook, Twitter and Instagram regularly update their features so marketers can get the most out of their social presence. Well, Facebook recently announced its newest feature to put itself ahead of the competition. Facebook announced its […]

Search Engine Optimization vs Social Media
January 26, 2017

SEO and Social Media Work Together in Perfect Harmony

You’ve created an online presence for your business, but what’s the next step? Terms such as social media and search engine optimization (SEO) aren’t just buzzwords. Both tools offer effective ways to continuously build your online presence and reach consumers. Peanut Butter (Social Media) Social media is the go-to platform for businesses and consumers to […]

inbound vs outbound marketing
January 17, 2017

Old Dog, New Tricks: Inbound vs. Outbound Marketing for Businesses

The internet has changed the game. The development of new digital mediums for content delivery has changed the ways a business can distribute its material to an audience. The way those viewers consume media and their expectations for how and when companies will market to them have also been altered. Traditional marketing, often referred to […]

when is the best time to post of social media
December 20, 2016

What’s the Best Time to Post on Social Media – For You?

Social media marketing can be a tricky landscape to navigate. Although businesses and consumers have never been more connected, that potential doesn’t automatically translate to increased conversion. Users have access to a variety of different platforms, each with distinct cultures and usage trends, which makes tailoring and timing your messages to get every post just […]

Twitter for your business
December 1, 2016

Tweet Your Way to the Top: How to Maintain an Effective Presence on Your Company’s Twitter

Twitter is a powerful resource for your company; it offers the most immediate connection between you and your followers of any of the major social platforms. Establishing a Twitter presence is key for any company involved in digital marketing, but there are right and wrong ways to utilize the platform. How can you ensure your […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]